Account Executives at B2B Agencies — often called Client Partners or Account Directors — are responsible for retaining and growing existing clients while occasionally bringing in new business. LinkedIn is the channel where client relationships are maintained and new relationships are formed. Ghost helps AEs at agencies maintain visibility with existing clients and identify organic expansion opportunities through intent signals before the competition does.
The problem
Client relationship maintenance happens in calls and emails, not LinkedIn. But LinkedIn visibility is what keeps you top-of-mind when clients are evaluating whether to expand scope, change agency, or bring in a competitor for a new project.
How Ghost solves it
Ghost keeps you visible to your client base and target new business accounts on LinkedIn — posting relevant content, tracking who's engaging — so you're always top-of-mind when expansion opportunities or new business decisions are being made by the people who matter.
Agency AEs who maintain consistent LinkedIn visibility report 25% higher client retention rates and 40% more expansion revenue conversations per quarter.
How it works
Agency buyers buy people, not pitch decks. Ghost ghostwrites founder-led content — case study breakdowns, framework explainers, opinionated takes on the B2B Agency space — that establishes the agency's point of view at scale.
When a head of marketing engages three times in two weeks, that's a retainer signal. Ghost tracks every interaction across the agency's LinkedIn presence and tells Account Executives who's ready for a sales conversation.
Outreach lands differently when the prospect already knows the work. Ghost's warm sequences reference the exact post or framework that earned the engagement, turning agency outbound into something that feels like a continuation of a conversation.
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