GTM Leads at B2B Agencies — typically the first dedicated growth hire — are building a new business engine in an organisation that previously grew entirely on referrals. LinkedIn is the most credible channel for agency new business development, and the ones who do it well win disproportionately. Ghost gives first-time agency GTM hires the infrastructure to run a LinkedIn new business engine from day one, without waiting months to build content momentum manually.
The problem
You're the agency's first growth hire. The existing pipeline model is entirely referral-driven. You need to build LinkedIn as a new business channel but you're starting from scratch with no existing content momentum.
How Ghost solves it
Ghost builds your agency's LinkedIn presence systematically — generating expert content that showcases your specialism, identifying warm buyer signals, and triggering outreach to prospects who are actively engaging — so you can show new business progress in your first 90 days.
First-time agency GTM hires using Ghost generate their first LinkedIn-sourced new business meeting within 30 days of activation, on average.
How it works
Agency buyers buy people, not pitch decks. Ghost ghostwrites founder-led content — case study breakdowns, framework explainers, opinionated takes on the B2B Agency space — that establishes the agency's point of view at scale.
When a head of marketing engages three times in two weeks, that's a retainer signal. Ghost tracks every interaction across the agency's LinkedIn presence and tells GTM Leads who's ready for a sales conversation.
Outreach lands differently when the prospect already knows the work. Ghost's warm sequences reference the exact post or framework that earned the engagement, turning agency outbound into something that feels like a continuation of a conversation.
7-day free trial. Full platform from day one. No restrictive tiers.