LinkedIn Outreach · 2026 Comparison
Apollo gives you a list. Ghost gives you a list plus the context to actually close it. With 600M contacts built in and intent signals layered on top, Ghost replaces the Apollo + Outreach + AI SDR stack at one price.
Why teams choose Ghost over Apollo
600M B2B contact database with verified email enrichment — built in, no credits
Intent signals rank your list by who is actually in-market today
Native LinkedIn + email multi-channel sequences, not just email
Side by side
Why Ghost wins
600M B2B contact database with verified email enrichment — built in, no credits
Intent signals rank your list by who is actually in-market today
Native LinkedIn + email multi-channel sequences, not just email
Agentic Campaign Creator builds full campaigns from an ICP brief in 90 seconds
Flat $99/month — no seat pricing, no credit waterfall, no enrichment top-ups
Unified inbox threads replies across LinkedIn and email with auto-pause
Fair comparison
Mature, very large contact database with deep firmographic filters
Strong integrations ecosystem (Salesforce, HubSpot, Outreach)
Free tier for small teams getting started
Email-only — no native LinkedIn outreach, you still need a second tool
No intent signals from your own content engagement
Credit-based pricing gets expensive fast at team scale
Deliverability and list hygiene are still your problem
Campaigns are built manually — no agentic one-click campaign creation
Our verdict
Apollo is a best-in-class lead database, but it is only one layer of the modern outbound stack — you still need an email sender, a LinkedIn tool, and an SDR to stitch them together. Ghost bundles a 600M database, native LinkedIn + email sequences, intent scoring, and an AI campaign agent into a single $99/month platform. For most B2B teams, Ghost replaces Apollo and the three tools around it.
Read the full breakdown
Deep-dive: Ghost vs Apollo on the blogFAQ
Ghost and Apollo serve different needs. Apollo is a best-in-class lead database, but it is only one layer of the modern outbound stack — you still need an email sender, a LinkedIn tool, and an SDR to stitch them together. Ghost bundles a 600M database, native LinkedIn + email sequences, intent scoring, and an AI campaign agent into a single $99/month platform. For most B2B teams, Ghost replaces Apollo and the three tools around it.
Ghost is $99/month for the full platform including content creation, intent tracking and outbound automation. This includes features that Apollo either doesn't offer or charges extra for.
Yes. Ghost offers a 7-day free trial so you can test the full platform before committing. There's no long-term contract and you can cancel any time.
600M B2B contact database with verified email enrichment — built in, no credits. Intent signals rank your list by who is actually in-market today. Native LinkedIn + email multi-channel sequences, not just email.