What it looks like
“Which open deals haven’t been touched in 5 days? Draft a follow-up for each and show me before sending.”
list_deals → get_contact_history → suggest_followup
“Find 50 Heads of Revenue at UK SaaS companies with 50–200 staff and add them to my Q4 campaign.”
search_people → add_contacts_to_campaign
“Anyone who replied this week with a pricing question: create a deal in Qualified and a call task for Thursday.”
list_inbox_conversations → create_deal → create_task
“What’s my win rate this month, and which source produced the most revenue?”
get_pipeline_dashboard
“Write three posts for next week from my pillars and schedule them for 8am.”
list_content_pillars → generate_post → schedule_post
What your assistant can do
List, create and update deals, move stages, add notes, create and complete tasks, read the full contact history, draft AI follow-ups, send messages from a deal, work suggested leads from your inbox and pull the pipeline dashboard.
list_dealsget_dealcreate_dealupdate_dealadd_deal_notelist_pipeline_stagescreate_tasklist_taskscomplete_taskget_contact_historysuggest_followupsend_crm_messagelist_suggested_leadsaccept_suggested_leadget_pipeline_dashboardSearch and count people in the 600M-contact database, enrich profiles, import contacts, build campaigns and sequences, enrol contacts, pause or resume campaigns and read campaign insights.
search_peoplecount_peopleenrich_profilesimport_contactscreate_campaignlist_campaignscreate_sequenceupdate_sequenceadd_contacts_to_campaignpause_campaignresume_campaignget_campaign_insightsAdd signal sources, list the contacts they surface, read and reply to inbox conversations across LinkedIn and email, update lead status and pull your dashboard stats.
add_signal_sourcelist_signal_sourceslist_signal_contactslist_inbox_conversationsget_conversationsend_outbound_replysend_emailupdate_lead_statusget_dashboard_statsGenerate post ideas and drafts in your voice, create, update and schedule posts, list your content pillars and persona, and draft newsletters.
generate_post_ideasgenerate_postcreate_postupdate_postschedule_postlist_scheduled_postslist_content_pillarsget_personagenerate_newsletter_draft01
Your assistant can reason about a campaign. Ghost is where it actually runs: real LinkedIn and email sending, a real contact database, a real pipeline.
02
Every deal carries its full LinkedIn and email history, so the assistant writes follow-ups from what was actually said, not a guess.
03
Replies create and move deals automatically. When you ask “what’s going cold?”, the answer is already up to date.
FAQ
Which AI assistants work with the Ghost MCP?
Claude Code, ChatGPT and Grok. Any client that supports the Model Context Protocol can connect to the Ghost MCP server.
Is the MCP included in my plan?
Yes. The Ghost MCP, including the new Pipeline (CRM) tools, is included on every Ghost plan.
Can my assistant send messages on my behalf?
Yes, tools like send_crm_message, send_outbound_reply and send_email send from your connected LinkedIn and mailbox. We recommend asking your assistant to draft first and show you before it sends, especially while you’re getting started.
What’s new in this release?
Ghost has had an MCP server since April 2025 for content and outbound. This release adds the full Pipeline toolset: deals, stages, notes, tasks, contact history, AI follow-ups, suggested leads and the pipeline dashboard.
The Ghost MCP is included on every plan. 7-day free trial.