LinkedIn Outreach · 2026 Comparison
11x sells an autonomous AI SDR that does outbound for you. Ghost gives you an AI agent that does the boring 95% and hands the strategic 5% back to you. Different philosophies for different teams.
Why teams choose Ghost over 11x
Human-in-the-loop by design — review and approve every campaign before it sends
Agentic Campaign Creator drafts full campaigns in 90 seconds; you stay in control
Native LinkedIn + email multi-channel with unified inbox
Side by side
Why Ghost wins
Human-in-the-loop by design — review and approve every campaign before it sends
Agentic Campaign Creator drafts full campaigns in 90 seconds; you stay in control
Native LinkedIn + email multi-channel with unified inbox
600M lead database + intent signals built in
Flat $99/month — not per-AI-employee seat pricing
Claude rewrites sequences in your voice with free-form feedback
Fair comparison
Fully autonomous workflow — hands-off for teams that want to offload outbound
Strong brand and narrative around the AI SDR category
Handles research, list-building, writing, and sending end-to-end
Autonomous sending risks brand embarrassment at scale
High price per "AI employee" — often several thousand dollars per month each
Limited editorial control — harder to keep voice and judgement human
No intent signals from your own content — context is weaker
Black-box — you see fewer of the choices the AI is making on your behalf
Our verdict
11x is the right pick if you want to fully offload outbound to an autonomous AI and are comfortable with the brand risk and per-seat cost. Ghost is the right pick if you want the speed of agentic automation without giving up editorial control — the AI does the boring 95%, you keep the strategic 5%. Most teams we talk to prefer the second model.
Read the full breakdown
Deep-dive: Ghost vs 11x on the blogFAQ
Ghost and 11x serve different needs. 11x is the right pick if you want to fully offload outbound to an autonomous AI and are comfortable with the brand risk and per-seat cost. Ghost is the right pick if you want the speed of agentic automation without giving up editorial control — the AI does the boring 95%, you keep the strategic 5%. Most teams we talk to prefer the second model.
Ghost is $99/month for the full platform including content creation, intent tracking and outbound automation. This includes features that 11x either doesn't offer or charges extra for.
Yes. Ghost offers a 7-day free trial so you can test the full platform before committing. There's no long-term contract and you can cancel any time.
Human-in-the-loop by design — review and approve every campaign before it sends. Agentic Campaign Creator drafts full campaigns in 90 seconds; you stay in control. Native LinkedIn + email multi-channel with unified inbox.