LinkedIn Outreach · 2026 Comparison
11x sells AI digital workers that run outbound and inbound for you, on quote-based contracts. Ghost gives you an AI agent that builds LinkedIn + email campaigns for your approval, plus content, intent signals and a CRM, on one published $99/£79/€89 per month plan.
Why teams choose Ghost over 11x
Every campaign the agent builds is queued for your approval before it runs
Agentic Campaign Creator drafts a full campaign in under 90 seconds
Intent signals from engagement on your posts and competitor content
Side by side
Overview
11x (11x.ai) builds AI "digital workers" for go-to-market teams. Alice is its outbound AI SDR, and Julian handles inbound work such as speed-to-lead, qualification and meeting booking. 11x says it has raised over $70M from a16z and Benchmark.
Alice identifies, researches and engages prospects using live signals such as job changes, funding and hiring, drawing on a company and lead database, website visitor tracking and a qualification agent. Sequences can combine email, consented outbound calling, LinkedIn, SMS and WhatsApp. You configure the inputs, mainly your ICP and knowledge base, and Alice decides who to contact and what to say. Messages can go through approval workflows or run on autopilot. 11x targets growth and enterprise sales, RevOps and marketing teams.
11x pricing is not published; it is quote-based and sold through a sales conversation. Third-party buyer data from Vendr shows a median annual contract of $55,050, with deals ranging from $38,250 to $89,850. Ghost publishes one plan at $99, £79 or €89 a month with a 7-day free trial and cancellation at any time.
11x prices as published, checked October 2026. Check their site for current pricing.
Why Ghost wins
Every campaign the agent builds is queued for your approval before it runs
Agentic Campaign Creator drafts a full campaign in under 90 seconds
Intent signals from engagement on your posts and competitor content
LinkedIn content writing and scheduling in your brand voice, in the same tool
Published pricing: $99/£79/€89 per month, 7-day free trial
Fair comparison
Alice runs research, list-building, writing and sending across email, phone, LinkedIn, SMS and WhatsApp
Julian handles inbound speed-to-lead, qualification and meeting booking
Messages can go through approval workflows or run on autopilot
Pricing is not published; third-party Vendr data shows a median contract of $55,050 a year
No self-serve free trial found on its site
Signals come from external data (hiring, funding, website visits), not engagement with your own content
Which should you choose?
11x is sold through a sales process with no published price, and Vendr data puts typical contracts in the tens of thousands of dollars a year. Ghost can be started on a 7-day trial at $99 a month. The founder saves an ICP, presses Run Agent and reviews a LinkedIn and email campaign before anything is sent.
11x pairs Alice for outbound with Julian for inbound, covering speed-to-lead, qualification and meeting scheduling, and it can call and text prospects. Ghost focuses on LinkedIn and email outbound, content and pipeline, and detects inbound enquiries from Gmail or Outlook. If AI-handled inbound and phone are priorities, 11x covers more ground.
When the founder's posts already create conversations, Ghost tracks who likes, comments and visits, scores intent on five dimensions and can trigger warm DMs that reference that engagement. It also writes and schedules posts in the founder's voice. 11x builds on external signals such as hiring and funding rather than engagement with your own content.
Our verdict
11x is the right pick if you want AI workers to handle most of outbound and inbound across email, phone, LinkedIn, SMS and WhatsApp, and you have budget for an annual, quote-based contract. Ghost is the right pick if you are a founder or lean team that wants agentic speed with every campaign approved by you, LinkedIn content and intent signals from your own posts, and a published $99/£79/€89 per month plan.
Switching
FAQ
Ghost and 11x serve different needs. 11x is the right pick if you want AI workers to handle most of outbound and inbound across email, phone, LinkedIn, SMS and WhatsApp, and you have budget for an annual, quote-based contract. Ghost is the right pick if you are a founder or lean team that wants agentic speed with every campaign approved by you, LinkedIn content and intent signals from your own posts, and a published $99/£79/€89 per month plan.
11x pricing is not published; it is quote-based and sold through a sales conversation. Third-party buyer data from Vendr shows a median annual contract of $55,050, with deals ranging from $38,250 to $89,850. Ghost publishes one plan at $99, £79 or €89 a month with a 7-day free trial and cancellation at any time.
Yes. Ghost offers a 7-day free trial so you can test the full platform before committing. There's no long-term contract and you can cancel any time.
Every campaign the agent builds is queued for your approval before it runs. Agentic Campaign Creator drafts a full campaign in under 90 seconds. Intent signals from engagement on your posts and competitor content.
11x does not publish pricing; you get a quote from its sales team. Vendr, which tracks software purchases, reports a median annual 11x contract of $55,050, with a range of $38,250 to $89,850. Ghost costs $99, £79 or €89 a month on one plan, with a 7-day free trial.
Yes, according to 11x. Its AI personalisation page says every message can be reviewed, edited or overridden before it goes out, and that you can set approval workflows or run Alice on autopilot. In Ghost, campaigns built by the Agentic Campaign Creator are queued for your approval before contacts are messaged.
11x's documentation lists email, consented outbound calling, LinkedIn, SMS and WhatsApp, which can run in one sequence, in 105+ languages. Ghost covers LinkedIn and email in one sequence, with replies from both threaded into a unified inbox and sequences pausing automatically when someone replies.
Sources
Facts about 11x were checked against these sources on 10 October 2026. Products change; tell us at hello@growwithghost.io if anything here is out of date.