Free Tool
Enter your website. We'll read it like a strategist would and give you your ideal customer profile, three buyer personas, buying triggers and the exact LinkedIn filters to find them.
How it works
The tool reads your homepage plus your about, pricing, product and customer pages, then works out who you actually sell to from what you say.
You get the economic buyer, the champion and the day-to-day user, each with their own goals, pains, objections and a ready-to-send opener.
Triggers are the observable events (a new hire, a funding round, a tool change) that make an account ready to buy now rather than someday.
Your website is a starting point. Compare the output with your last ten closed-won deals and adjust anything that does not match reality.
An ICP describes the type of company that gets the most value from your product and is most likely to buy: its industry, size, stage, geography and the situations that trigger a purchase. Buyer personas then describe the individual people inside those companies.
It fetches the public pages of your website, extracts the text, and uses Claude (an AI model from Anthropic) to infer who you sell to, why they buy and how to find them on LinkedIn. Nothing is stored against your name.
Some websites load all of their content with JavaScript or block automated visitors. If that happens, try a specific page such as your product page, or describe your product to us on a demo call.
It is only as clear as your website. If your site is vague about who it is for, the tool will say so in its confidence note. Treat the result as a strong first draft to validate against your real customers.
Ghost searches 600M+ contacts for your personas, watches for buying signals and writes the outreach in your voice.