BDR Managers at B2B Agencies — especially those focused on outbound new business — face the challenge of prospecting into marketing buyers who know exactly what good outreach looks like. Your BDRs are essentially being evaluated on your agency's marketing quality every time they send a message. Ghost ensures every message demonstrates the standard your agency promises to deliver for clients.
The problem
Marketing-savvy buyers can spot generic agency new business outreach immediately. Your BDRs are burning goodwill with cold sequences that signal your agency doesn't practice what it preaches to clients. The irony hurts your conversion rate.
How Ghost solves it
Ghost gives your agency BDR team a warm pipeline sourced from real LinkedIn intent signals. Every message your BDRs send is triggered by a genuine engagement — a post like, a comment, a profile view — and personalised to that specific interaction, demonstrating expertise in practice.
Agency BDR teams using Ghost see 3.5× higher reply rates from marketing buyer personas when outreach is backed by intent signals versus cold sequences.
How it works
Agency buyers buy people, not pitch decks. Ghost ghostwrites founder-led content — case study breakdowns, framework explainers, opinionated takes on the B2B Agency space — that establishes the agency's point of view at scale.
When a head of marketing engages three times in two weeks, that's a retainer signal. Ghost tracks every interaction across the agency's LinkedIn presence and tells BDR Managers who's ready for a sales conversation.
Outreach lands differently when the prospect already knows the work. Ghost's warm sequences reference the exact post or framework that earned the engagement, turning agency outbound into something that feels like a continuation of a conversation.
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