How it works

Four loops that compound

Ghost connects content to pipeline through a repeating cycle: create, engage, track intent, act on signals. Each loop feeds the next.

01

Content Engine

AI that writes in your voice,
not a generic one

Ghost learns from your existing posts, your brand pillars, and the language patterns that make your writing yours. Every draft sounds like you — not like every other founder on LinkedIn using the same AI tool.

You review, adjust, and schedule. Ghost handles the blank page. Most users get three weeks of content queued in under 30 minutes.

  • Brand voice training from your existing LinkedIn posts
  • ICP-aware content — every post speaks to your ideal buyer
  • Content pillar system to vary topic, format and tone
  • Visual calendar with drag-and-drop scheduling
  • Post performance tracking to reinforce what works
Try the content engine free
Ghost Composer — AI content creation interface
02

ICP Engagement

Surface ICP comments.
Reply like a human, at scale.

Ghost identifies which commenters on your posts match your ideal customer profile. For each one, it drafts a suggested reply in your persona — so every conversation feels personal without eating your day.

Turning post engagement into real dialogue is the fastest way to move someone from audience to pipeline. Ghost makes it systematic without making it robotic.

  • ICP matching on every post comment
  • Suggested replies drafted in your tone and persona
  • One-click approve or edit before posting
  • Tracks which conversations convert to outbound
  • Works across your posts and posts you comment on
See engagement tools in action
Ghost Engagement — AI-suggested replies for ICP commenters
03

Intent Signals

Know who's buying
before they tell you

Ghost monitors signals across your own content and competitor posts — surfacing the accounts that are actively researching your category. Likes, comments, profile visits, and engagement patterns combine into a live intent score for every prospect.

When someone starts engaging with your competitors or with content about your problem space, Ghost flags them. You reach out first, with context, before anyone else does.

  • Signal tracking across your posts and competitor content
  • 5-dimensional intent scoring per prospect
  • Category-level monitoring — not just your brand
  • ICP filter to cut noise and surface only what matters
  • Real-time feed ranked by buying readiness
See intent signals in action
Ghost Signal Sources — competitor and content intent monitoring
04

Outbound Automation

The right DM, to the right person,
at exactly the right moment

Ghost fires outbound sequences based on real signals of intent — not a list you imported last quarter. Someone engaging with your content, reacting to a competitor’s post, expressing a pain point, or going active on LinkedIn after a period of silence. Ghost catches all of it.

Every DM opens with the signal that triggered it. Not a generic opener — a message that reflects exactly why this person, right now, is worth reaching out to. You set the thresholds once. Ghost handles the rest.

  • Triggered by engagement on your content or competitor posts
  • Pain-point signals — reaching out when need is highest
  • LinkedIn activity spikes as a buying intent indicator
  • DM openers reference the specific signal that fired the sequence
  • Auto-pause on reply — never double-message a warm prospect
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Ghost Outbound — LinkedIn campaign management dashboard

Ready to start?

All four loops.
One platform. $99/month.

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