What this is
The Ghost Certified Partner Program takes an operator with sales capability and turns them into a fully-operational business development agency running on Ghost — brand, website, offer, outbound infrastructure, and first client — in 90 days.
This is the standard enterprise software partner motion — the same track Salesforce, HubSpot, Shopify and Klaviyo run to build service businesses on their platforms. You're certified to sell a platform, equipped to deliver on it, and set up as a real company from day one.
The alternative paths
Build an agency alone
9–18 months, ~£8k in false starts and dead tools
90 days on proven infrastructure
Buy an "agency" course
£2–5k, 4% completion, no software, no support
Certification from a real platform, done with them
Buy a franchise
£25k+, ongoing royalties, no ownership
They own the agency and every client relationship outright
Become a partner elsewhere
Free, but no enablement, no build, no leads
Full build + certification + partner economics
Who it's for
A · Career switchers
Do it under your own name.
Redundancy or savings. Sold for 15 years, never for themselves. Frozen by the blank page. Driver: control, dignity, escape.
B · Freelancers & consultants
Become a certified agency with a platform.
Already billing, has a network, wants a real brand instead of a Gmail address and an hourly rate. Fastest to revenue, best fit for the program.
C · Existing agencies
Diversify into recurring revenue.
Design, dev or marketing shops wanting recurring revenue or a fix for their own pipeline. Highest ticket, fewest in number, longest retention.
What partners receive
Anchor values reflect what each element would cost to buy separately. Certified Partner investment: £12,500.
They own it outright
Ghost
1:1 with our team
De-risked launch
The certification track
Deep-dive session. Niche locked. Offer built and priced. Brand signed off.
Milestone: You can describe what you do in one sentence.
Website live. Ghost configured and certified. Collateral delivered. Lead lists built.
Milestone: You are a real company with real infrastructure.
Campaigns live. Daily outbound rhythm set. Meetings landing. Call coaching in earnest.
Milestone: Prospects on the calendar.
Co-selling on live calls. Proposal refinement. First client signed.
Milestone: Revenue, and a directory listing.
Certified Partner status active. Seats purchased at 50% partner rate as your client base requires.
Milestone: You run your agency. We stay on partner rates for life.
The guarantee
“Complete every session, send the agreed outbound volume, and take every booked call. If you haven't signed your first client within 120 days, we keep working with you at no cost until you do — and your seats stay free until you land it.”
Activity thresholds are defined numerically in your certification contract.
Certification fee
Pay in full, split across 3 payments, or use third-party business finance over 12 months.
Associate Partner
Freelancers with existing pipeline
£9,950
Certified Partner
The core offer
£12,500
Premier Partner
Existing agencies & teams
£18,500
Seat pricing — pay as you grow
No fixed monthly commitment. No minimum. Buy Ghost seats when a client needs one, at 50% of standard rate, for as long as you hold certification. Your first three months are included in the certification fee.
Standard
£400
Partner rate
£200/seat/mo
FAQ
Is this a course, or something else?
It’s a certification and build program. You’re not buying videos — you get a real agency: a live website, a registered brand, a certified Ghost setup, done-for-you outbound infrastructure, and 90 days of 1:1 work with our team until you have a signed client.
What exactly do I own at the end?
Everything. Your website, your brand, your client relationships and your contracts are yours outright — run through your own legal entity. Ghost gives you certified partner seat pricing for as long as you hold certification; it doesn’t take equity or revenue share.
What does the first-client guarantee actually cover?
If you complete every session, send the agreed outbound volume, and take every booked call, and still haven’t signed a first client within 120 days, we keep working with you at no additional cost until you do — and your seats stay free until you land it. Activity thresholds are defined in your contract.
How much time does this take per week?
Expect meaningful hours in the Build and Launch phases — setting up your brand, learning Ghost, and running daily outbound. It tapers as your agency starts operating itself. This isn’t passive; the program works because you do the outbound.
What happens to seat pricing after the 90 days?
You keep partner rate (50% off standard) for as long as you hold active certification. Your first three months of seats are included in the certification fee, so you launch with no running platform cost. There’s no fixed monthly minimum — you buy seats as your client base requires them.
Can I pay in instalments?
Yes. Pay in full, split across 3 payments, or use third-party business finance over 12 months. We’ll walk through the options on your Partner Plan call.
Do you screen applicants?
Yes, deliberately. This program is built around 1:1 delivery and co-selling on your real calls, so we only take partners who can commit to the activity level — prior sales exposure, runway beyond the fee, and a genuine willingness to do outbound. Expect a diagnostic call before anything is discussed in detail.
What’s the relationship between my agency and Ghost?
Your agency is an independent business, certified as a Ghost implementation partner. You choose your own niche and clients. Ghost provides the platform, training, infrastructure and partner seat pricing — the certification is what lets you sell it credibly.
30-minute diagnostic call. No pitch — we find out if this is the right fit, both ways.