SDR Managers at B2B Agencies are a rare breed — most agencies don't have SDR teams, and those that do are navigating prospecting into marketing buyers who evaluate every message they receive with professional scrutiny. Ghost gives agency SDR teams warm pipeline sourced from LinkedIn intent signals, so every conversation starts with context, credibility, and proof that the prospect already knows your agency's thinking.
The problem
Marketing buyers — your primary prospect — scrutinise every outreach message they receive. Cold sequences from agencies are particularly unwelcome because prospects know you sell outreach services. It reads as ironic at best and tone-deaf at worst.
How Ghost solves it
Ghost builds your agency's LinkedIn presence with genuine expertise content, surfaces warm buyer signals, and equips your SDRs with outreach that opens by referencing actual engagement — so you're not cold calling someone who's already read your thought leadership.
Agency SDR teams using Ghost see 4× higher response rates from marketing buyer personas versus cold sequence industry benchmarks.
How it works
Agency buyers buy people, not pitch decks. Ghost ghostwrites founder-led content — case study breakdowns, framework explainers, opinionated takes on the B2B Agency space — that establishes the agency's point of view at scale.
When a head of marketing engages three times in two weeks, that's a retainer signal. Ghost tracks every interaction across the agency's LinkedIn presence and tells SDR Managers who's ready for a sales conversation.
Outreach lands differently when the prospect already knows the work. Ghost's warm sequences reference the exact post or framework that earned the engagement, turning agency outbound into something that feels like a continuation of a conversation.
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