Account Executives at Adtech companies are selling to some of the most time-pressed buyers in B2B — media buyers and performance marketers who are running campaigns 24/7 and don't have time for vendor pitches unless they're immediately relevant to a live challenge. LinkedIn is where AEs can build the relationship before the sales conversation, so when outreach happens, it's welcomed rather than ignored because you've already demonstrated you understand their world.
The problem
Your target buyers — media buyers, performance marketing leads — have no time for vendor pitches that aren't immediately relevant to a live challenge. Cold outreach gets ignored even when your product is genuinely the right fit.
How Ghost solves it
Ghost builds your LinkedIn presence as an adtech expert — posting relevant perspectives on measurement, incrementality, and media efficiency — then identifies which media buyers are engaging and reaches out with context that makes the conversation immediately relevant to their current challenges.
Adtech AEs using Ghost for warm outreach book first meetings with media buyers and performance marketers at 3× the rate of cold outreach benchmarks.
How it works
Adtech is technical. Buyers want to read about programmatic shifts, attribution debates, and signal loss — not feature comparisons. Ghost generates content that demonstrates real understanding of the Adtech landscape from your unique vantage point.
Adtech buying cycles are long and committee-driven. Ghost surfaces every Head of Programmatic, Director of Attribution, and CRO who's engaged with the brand — so Account Executives know who's already aware before the RFP.
Reach out referencing the exact attribution debate or programmatic post that prompted the engagement. Adtech outreach that sounds like a peer, not a vendor — the only kind that gets replies in this space.
7-day free trial. Full platform from day one. No restrictive tiers.