Multi-channel · LinkedIn + Email
Mix LinkedIn touches and email steps in the same flow. Connect Gmail or Outlook. Let Claude draft every step in your voice. Replies across both channels land in a single inbox — sorted by intent, not chronology.
Why multi-channel
LinkedIn-only hits a ceiling: some prospects barely check it. Email-only hits a deliverability wall and a context gap — a cold email from a stranger still feels like a cold email. Pairing the two is how modern GTM teams get past both walls: a warm LinkedIn touch builds recognition, an email lands the detail, and a well-timed DM closes the loop.
Inside multi-channel
Drag-and-drop LinkedIn touches and email steps into the same flow. Connection requests, DMs, InMails, and emails — in any order, with any delay.
Connect your inbox in Outbound → Settings in under a minute. OAuth. No SMTP gymnastics. No separate sender tool.
Every reply — LinkedIn DM, email, or InMail — lands in one Ghost inbox. Conversation history threaded across channels, sorted by intent score.
Draft any step in your voice with a single brief. Use “rewrite all” to rework the entire sequence, or “refine this step” with specific feedback. Works across LinkedIn and email alike.
When a prospect replies on LinkedIn, Ghost stops the email track too. No double-messaging. No awkward “following up on my email” moments.
Warm-up integration, SPF/DKIM/DMARC checks, send-rate throttling, and day/time windows per campaign. Send like a human, not a spam cannon.
Example
Connection request
Short, personalised note referencing a signal (their post, a shared connection, or a competitor engagement).
Warm intro email
Expands on the LinkedIn note with one specific value prop. Claude writes in your voice using the same signal as context.
DM follow-up
Lightweight check-in — references the email but without the “did you get my email” cliché. If connected, Ghost sends a DM; if not, an InMail.
Break-up email
Low-pressure close. Frames the value on their terms and invites a reply only if relevant. Auto-pauses on any reply across channels.
FAQ
How does LinkedIn + email in one sequence actually work?
You build a sequence in Ghost’s sequence builder just like normal, but each step has a channel — LinkedIn connection request, LinkedIn DM, email, or InMail. Ghost handles scheduling and deliverability per channel, so a sequence might open with a LinkedIn request, wait 2 days, follow up with an email, then a LinkedIn DM if there’s no reply.
What mailboxes are supported?
Gmail and Outlook are supported natively via OAuth. Custom SMTP and Google Workspace sub-accounts work for teams. Connect in Outbound → Settings.
Do I need a separate sending warm-up tool?
No — Ghost includes mailbox warm-up and deliverability monitoring. Send-rate throttling and day/time windows are per-mailbox. For very large teams, you can connect multiple mailboxes and rotate.
Is this an Outreach / Salesloft / Instantly alternative?
For most LinkedIn + email outbound use cases, yes — at a fraction of the cost and with LinkedIn as a first-class channel instead of a bolt-on. Large enterprise RevOps teams with heavy custom reporting needs may still prefer Outreach; everyone else gets more from Ghost.
Can I still do LinkedIn-only sequences if I want?
Absolutely. Not connecting an email mailbox just means every step is a LinkedIn touch. You get the same intent signals, same unified inbox, same Claude-powered writing.
LinkedIn + email, one inbox, $99/month. 7-day free trial.