VP Sales at B2B Agencies are often the only dedicated new business function in an organisation that otherwise runs on referrals and word of mouth. LinkedIn is the scalable new business channel — the one place where you can build relationships at scale without a large outbound team. Ghost helps agency VP Sales leaders run a systematic LinkedIn new business engine that generates warm pipeline constantly, even during the busiest delivery periods.
The problem
Agency new business is cyclical — feast or famine. You have no predictable pipeline engine beyond referrals and the occasional RFP. LinkedIn could change that but it requires consistency you can't maintain alone while also managing the business.
How Ghost solves it
Ghost builds a consistent LinkedIn new business engine — thought leadership that positions your agency in the market, intent signal tracking that identifies which brand and marketing leaders are engaging, and warm outreach that converts interested readers into new business conversations.
Agency VP Sales leaders using Ghost convert LinkedIn engagement into new business meetings at 3× the rate of cold outreach approaches.
How it works
Agency buyers buy people, not pitch decks. Ghost ghostwrites founder-led content — case study breakdowns, framework explainers, opinionated takes on the B2B Agency space — that establishes the agency's point of view at scale.
When a head of marketing engages three times in two weeks, that's a retainer signal. Ghost tracks every interaction across the agency's LinkedIn presence and tells VP Sales who's ready for a sales conversation.
Outreach lands differently when the prospect already knows the work. Ghost's warm sequences reference the exact post or framework that earned the engagement, turning agency outbound into something that feels like a continuation of a conversation.
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