Fill the gap
between engagements.
Referrals keep you busy until they don’t. Ghost keeps your next client conversation moving while you deliver for the current one: posts in your voice, warm outreach to people already paying attention, and every lead tracked to signed.
The fractional problem
Almost every fractional leader wins work through their network. That works until a retainer ends and nothing is lined up, because posting and follow-up stopped the moment you got busy.
Ghost runs the parts that slip when you’re delivering. It writes and schedules posts that show how you think, tells you who in your network is paying attention, and drafts a message that picks up from what they engaged with. You stay visible without blocking out a BD day.
What Ghost does for fractional leaders
Posts written in your voice about the problems you fix, scheduled weeks ahead so your feed stays alive through heavy client months.
Explore the content engineSee which founders and CEOs liked, commented on or viewed your profile, scored by fit and intent. Your next referral, before anyone refers them.
Explore intent-led outboundLinkedIn and email sequences that reference what a prospect actually engaged with. Nothing sends until you approve it.
Explore email sequencesEvery reply becomes a deal. Ghost reminds you when a conversation goes quiet and drafts the follow-up, so warm leads survive a busy month.
Explore the built-in CRMA week in Ghost
Ghost does the finding, writing and chasing. You make the calls that need judgement.
Running a team?
If you place fractional leaders through a firm or network, Ghost’s team plan gives every partner their own content engine and outreach, with intent signals and deals in one shared pipeline.
FAQ
Referrals stay your best channel. Ghost makes sure more of your network sees what you do between referrals, and tells you when someone is paying attention, so you can start the conversation yourself instead of waiting for an introduction.
Posts are trained on your voice, your expertise and your point of view, and you review everything before it goes out. Outreach opens with something the prospect actually engaged with, so it reads like a natural follow-up rather than a pitch.
With so few deals, each one matters more. Ghost costs less a month than a single day at most fractional rates, so one extra engagement a year pays for it many times over. You can start with content and signals, and only switch on outreach when you have capacity.
Yes. Pause campaigns any time and keep the content engine running, so you stay visible and have a warm list ready when you want the next engagement.
No. Ghost has its own 600M-contact database with verified business emails and a built-in CRM, so you don’t need Sales Navigator, Apollo or HubSpot to get started.
Plans start at $99 a month (£79 or €89), with a 7-day free trial so you can see results before you pay. Ghost Managed, where our team runs it for you, starts at £1,000 a month.
Further reading
Ghost for other teams
Ghost Managed · From £1,000/month
Ghost Managed runs your LinkedIn pipeline for you: ICP, content, campaigns and every reply. You show up for the intro calls.