LinkedIn outreach for SaaS founders

Your first 50 customers,
before your first SDR.

Founder-led sales is the job until it isn’t. Ghost finds who’s engaging with you and your market on LinkedIn, writes outreach that starts from that signal, and tracks every demo to close, so you learn what sells before you hire someone to sell it.

The SaaS founder problem

You're building the product
and the pipeline.

Early SaaS sales doesn’t scale with headcount yet. It scales with your time, and that time is split between product, hiring and fundraising. Cold sequences burn your domain and your reputation in a market where everyone knows everyone.

Ghost lets you sell from signal. It watches who engages with your posts, your competitors and the topics your buyers care about, flags companies that are hiring or have just raised, and turns the warmest into LinkedIn and email sequences you approve in minutes.

What Ghost does for SaaS founders

Founder-led sales, systemised

01

Signals, not lists

Engagement on your posts and competitors’ posts, keyword watchlists, and company signals like hiring and funding, all scored against your ICP.

Explore intent-led outbound
02

Agentic campaigns

Describe your ICP and Ghost finds the contacts, writes the sequence and builds the campaign in under 90 seconds, ready for you to approve.

Explore agentic campaigns
03

Content that sells

Posts in your voice about the problem your product solves, so prospects already know you when your message lands.

Explore the content engine
04

Built-in CRM

Every reply becomes a deal. When you hire your first AE, they inherit a pipeline with full history, not a spreadsheet.

Explore the built-in CRM
47
demos in 60 days for one SaaS founder using intent signals
Source: Case study
3×
reply rate on warm outreach vs cold sequences
90 sec
from ICP to a ready-to-approve campaign
5–7 days
to a first booked meeting for most founders

A week in Ghost

About 20 minutes a week

Ghost does the finding, writing and chasing. You make the calls that need judgement.

  1. MondayApprove the week’s posts and any campaign messages Ghost has drafted.
  2. WednesdayCheck who engaged, see who scored warm, and reply.
  3. ThursdayClear the follow-ups Ghost has queued for quiet deals.
  4. FridayGlance at the pipeline and queue next week.

Running a team?

Already hired a sales team?

Ghost scales across reps with shared intent signals, one pipeline and revenue by source, so you can see which campaigns and signals actually close.

See Ghost for revenue teams →

FAQ

Common
questions

We already have an outbound tool. Why Ghost?

Most outbound tools start from a list. Ghost starts from a signal: someone engaged, a company is hiring, a round just closed. Content, signals, sequences and CRM live in one place, so you’re not stitching four tools together on a seed budget.

When should I hire an SDR instead?

When you have a message that converts repeatably and more qualified conversations than you can handle. Ghost helps you get there faster, and your first sales hire starts with a working playbook and a pipeline with history.

How quickly will I see meetings?

Most founders book their first meeting within 5–7 days. Set your ICP, launch a campaign, and Ghost starts warm outreach the same day.

Do I need HubSpot or Sales Navigator?

No. Ghost has its own 600M-contact database and a built-in CRM. Native HubSpot, Pipedrive and GoHighLevel sync is in development if you outgrow it.

How much does Ghost cost?

Plans start at $99 a month (£79 or €89), with a 7-day free trial so you can see results before you pay. Ghost Managed, where our team runs it for you, starts at £1,000 a month.

Further reading

Guides for saas founders

Ghost Managed · From £1,000/month

No time to run outbound between product and fundraising?

Ghost Managed runs your LinkedIn pipeline end to end: ICP, content, campaigns and replies. You show up for the demos.

See Ghost Managed →

Start your free trial
today

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