BDR Managers at Adtech companies are managing outreach into an audience that is highly analytical, results-oriented, and sceptical of vendor claims. Performance marketers and media buyers evaluate every interaction through the lens of performance — and a bad cold sequence from an adtech company signals that your product probably doesn't perform either. Ghost gives your BDR team the warm outreach advantage that changes that equation entirely.
The problem
Your BDR team's cold sequences to media buyers and performance marketers aren't converting. The audience is too analytical and sceptical for generic outreach, and the poor results are damaging your brand at exactly the buyer persona you most need.
How Ghost solves it
Ghost identifies which performance marketers and media buyers are engaging with your team's adtech content on LinkedIn, scores their intent, and equips your BDRs with messages that reference real signals — demonstrating that you understand their business before you've had a call.
Adtech BDR teams using Ghost see 3× higher reply rates and significantly higher meeting quality from performance marketing and media buying personas.
How it works
Adtech is technical. Buyers want to read about programmatic shifts, attribution debates, and signal loss — not feature comparisons. Ghost generates content that demonstrates real understanding of the Adtech landscape from your unique vantage point.
Adtech buying cycles are long and committee-driven. Ghost surfaces every Head of Programmatic, Director of Attribution, and CRO who's engaged with the brand — so BDR Managers know who's already aware before the RFP.
Reach out referencing the exact attribution debate or programmatic post that prompted the engagement. Adtech outreach that sounds like a peer, not a vendor — the only kind that gets replies in this space.
7-day free trial. Full platform from day one. No restrictive tiers.