Heads of Growth at Adtech companies are navigating a market undergoing structural transformation — cookie deprecation, identity solutions fragmenting, and buyers more sceptical than ever of vendor claims. LinkedIn is where adtech thought leadership is built and where buyers evaluate which vendors are genuinely ahead of the curve versus which ones are pitching the same old playbook with a new label. Ghost helps adtech growth leaders build the credibility that converts sceptical buyers into warm pipeline.
The problem
Adtech buyers have seen dozens of vendors claim to solve the same problems. Cold outreach from adtech companies gets ignored or triggers scepticism. You need to establish credibility before outreach, not during it.
How Ghost solves it
Ghost builds your adtech thought leadership on LinkedIn — posting forward-looking perspectives on identity, measurement, and the evolving ecosystem — and identifies which buyers are engaging with your content, triggering warm, contextual outreach that arrives after credibility is established.
Adtech growth teams using Ghost see 4× higher engagement from brand and performance marketing buyers versus generic adtech content approaches.
How it works
Adtech is technical. Buyers want to read about programmatic shifts, attribution debates, and signal loss — not feature comparisons. Ghost generates content that demonstrates real understanding of the Adtech landscape from your unique vantage point.
Adtech buying cycles are long and committee-driven. Ghost surfaces every Head of Programmatic, Director of Attribution, and CRO who's engaged with the brand — so Head of Growths know who's already aware before the RFP.
Reach out referencing the exact attribution debate or programmatic post that prompted the engagement. Adtech outreach that sounds like a peer, not a vendor — the only kind that gets replies in this space.
7-day free trial. Full platform from day one. No restrictive tiers.