VP Sales at Adtech companies are selling into brand teams and performance marketing organisations that are evaluating new solutions in a rapidly changing landscape. Trust and timing are everything — a VP Sales who shows up on LinkedIn as a knowledgeable guide through the complexity closes more deals than one who appears only in RFP responses. Ghost makes systematic credibility-building possible across your entire sales team.
The problem
Adtech sales cycles are long, buyer attention is scarce, and most outreach happens too late in the buying cycle. By the time you reach out cold, buyers have already shortlisted competitors they found through content.
How Ghost solves it
Ghost builds your LinkedIn presence so you're in front of adtech buyers before they start evaluating — posting on privacy-safe measurement, retail media, or CTV — and intent signals tell you the moment a buyer starts researching, so outreach arrives at exactly the right time.
Adtech VP Sales teams using Ghost generate 35% more early-funnel conversations with brand and performance marketing buyers per quarter.
How it works
Adtech is technical. Buyers want to read about programmatic shifts, attribution debates, and signal loss — not feature comparisons. Ghost generates content that demonstrates real understanding of the Adtech landscape from your unique vantage point.
Adtech buying cycles are long and committee-driven. Ghost surfaces every Head of Programmatic, Director of Attribution, and CRO who's engaged with the brand — so VP Sales know who's already aware before the RFP.
Reach out referencing the exact attribution debate or programmatic post that prompted the engagement. Adtech outreach that sounds like a peer, not a vendor — the only kind that gets replies in this space.
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