CMOs at Adtech companies are marketing to marketers who are themselves experts in performance and measurement. The irony is profound: if your adtech company's marketing isn't best-in-class, buyers notice immediately. LinkedIn is where the adtech CMO builds credibility with a deeply sceptical audience that will evaluate your marketing as a proxy for your product quality. Ghost helps adtech CMOs produce and distribute content that meets that standard consistently.
The problem
Your target buyers are performance marketers who will judge your marketing execution as rigorously as your product claims. Generic content signals you don't understand their world — and in adtech, that's a credibility-ending mistake.
How Ghost solves it
Ghost generates technically credible adtech content — identity resolution, measurement without cookies, incrementality testing — that positions your company as the forward-thinking choice, and converts engaged performance marketers into warm pipeline through systematic intent tracking.
Adtech CMOs using Ghost report that LinkedIn becomes a measurable contributor to their pipeline within two quarters, with content engagement predicting deal velocity.
How it works
Adtech is technical. Buyers want to read about programmatic shifts, attribution debates, and signal loss — not feature comparisons. Ghost generates content that demonstrates real understanding of the Adtech landscape from your unique vantage point.
Adtech buying cycles are long and committee-driven. Ghost surfaces every Head of Programmatic, Director of Attribution, and CRO who's engaged with the brand — so CMOs know who's already aware before the RFP.
Reach out referencing the exact attribution debate or programmatic post that prompted the engagement. Adtech outreach that sounds like a peer, not a vendor — the only kind that gets replies in this space.
7-day free trial. Full platform from day one. No restrictive tiers.