SDR Managers at Adtech companies face a specific challenge: their buyers — media buyers, performance marketers, brand strategists — are constantly inundated with vendor outreach and have developed sophisticated filtering mechanisms. The SDRs who break through are the ones with genuine context — who know what content the prospect has read, which topics they've engaged with, and can reference something real in the opening line. Ghost makes this systematic across your whole team.
The problem
Adtech buyers receive dozens of cold messages per week. Your SDR team is part of the noise unless they have a genuine reason for reaching out. The numbers show it: reply rates have been declining for six consecutive quarters.
How Ghost solves it
Ghost identifies which media buyers and marketing leaders are engaging with your team's LinkedIn content, scores their intent based on multiple signals, and gives your SDRs opening lines that reference something the prospect genuinely interacted with — turning cold outreach into warm conversation starters.
Adtech SDR teams using Ghost see 2.5× higher reply rates from media buying and performance marketing personas versus cold sequence approaches.
How it works
Adtech is technical. Buyers want to read about programmatic shifts, attribution debates, and signal loss — not feature comparisons. Ghost generates content that demonstrates real understanding of the Adtech landscape from your unique vantage point.
Adtech buying cycles are long and committee-driven. Ghost surfaces every Head of Programmatic, Director of Attribution, and CRO who's engaged with the brand — so SDR Managers know who's already aware before the RFP.
Reach out referencing the exact attribution debate or programmatic post that prompted the engagement. Adtech outreach that sounds like a peer, not a vendor — the only kind that gets replies in this space.
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