TL;DR: Ghost started as a way to turn LinkedIn content into warm outbound. Ghost V2 is the whole go-to-market motion in one place: a 600M-contact database with enrichment, an AI SDR that finds and ranks your ICP, warm LinkedIn + email sequences, and a built-in CRM that tracks every deal to close. You can run all of it from Claude Code, ChatGPT or Grok. One plan, $99 / £79 / €89 a month.

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Why we built V2

Most founders and small revenue teams run go-to-market across five or six tools: a contact database, an enrichment tool, a LinkedIn automation tool, an email sequencer, a CRM and a spreadsheet filling the gaps between them. Every handoff loses something. Context gets lost between the reply and the follow-up. Warm leads go quiet while the reminder sits in another app. And when a deal finally closes, nobody can say which campaign started it.

The first version of Ghost fixed one of those gaps: it connected LinkedIn content to outbound, so the people engaging with your posts became warm prospects. V2 closes the rest. Ghost now covers the whole path, from finding the right people to signing them as clients.

What's in Ghost V2

1. Data enrichment, built in

Find People gives you a 600M-contact B2B database inside Ghost. Every contact comes enriched with their LinkedIn profile, a verified work email, company metrics like revenue, headcount and funding stage, and buying signals like hiring activity and recent funding rounds. Filter for a buying window, such as a company that just raised or is hiring into your buyer's team, and pull them straight into a campaign. No Apollo export, no ZoomInfo invoice.

2. An AI SDR that finds and ranks your ICP

The ICP Agent turns your saved ICP into a standing instruction. It sources new contacts manually, daily or weekly, skips anyone you already own, enriches them and scores them. Lead Score then ranks every contact from 0 to 100 on ICP fit and buying signals, so your best-fit prospects are always messaged first. If you'd rather build a campaign on demand, the Agentic Campaign Creator turns a short brief into a complete campaign in around 90 seconds, ready for you to review.

3. Warm outbound across LinkedIn and email

Ghost Outbound runs LinkedIn and email steps in a single sequence, with every reply landing in one inbox. Intent signals show who's engaging with your content and your competitors', so your outreach reaches people who are already paying attention. Ghost writes the copy in your voice, and nothing sends until you approve it.

4. Content that warms them up first

The Content Engine writes LinkedIn posts trained on your voice and schedules them weeks ahead. It's optional, but it's the unfair advantage: prospects who've seen your posts before your sequence lands reply more readily, and every like and comment becomes an intent signal Ghost can act on.

5. A CRM that fills itself

Pipeline is Ghost's built-in CRM. Every campaign reply becomes a deal automatically, and high-intent replies move straight to Qualified. Each deal carries the full LinkedIn and email conversation. Ghost reminds you when a deal goes quiet, drafts three follow-ups from the whole conversation, captures enquiries from your Gmail or Outlook inbox, and shows revenue by source, so you finally know which campaign closed the deal. Read the Pipeline launch post.

6. Run it all from your AI assistant

The Ghost MCP connects Ghost to Claude Code, ChatGPT and Grok. Ask which deals have gone quiet and have your assistant draft the follow-ups, find 50 new prospects and add them to a campaign, or pull this month's win rate, all in plain English. Here's how to manage your pipeline from your AI assistant.

How it fits together

The point of V2 isn't the number of features. It's that they share the same data, so nothing falls between them:

  • Find: enriched contacts from the 600M database, sourced on a schedule by the ICP Agent
  • Prioritise: Lead Score and intent signals decide who's messaged first
  • Reach: warm LinkedIn + email sequences, written in your voice
  • Close: every reply becomes a deal in Pipeline, followed up until it's won
  • Learn: revenue by source shows which campaigns and signals to double down on

See every step in detail on How Ghost works, or check what's shipped recently in the changelog.

Built for founders and revenue teams

For founders, Ghost is the sales team you haven't hired. It finds who's warm, writes the outreach, books the meeting and tracks it to close, so you can run founder-led sales without living in your inbox or paying for HubSpot. See Ghost for founders.

For revenue teams, every rep gets the same enriched data, warm sequences and pipeline, with win rate and revenue by source across the team. See Ghost for revenue teams.

Already run a CRM? Native HubSpot, Pipedrive and GoHighLevel sync is in development. See integrations.

Pricing

Ghost V2 is one plan with everything included: $99 / £79 / €89 a month, billed on a rolling 30-day subscription, with 10% off if you pay annually. Every plan starts with a 7-day free trial. See pricing.

Want it done for you? Ghost Managed puts our team on your account, from £1,000/month. We define your ICP, run the campaigns, handle every reply and book qualified meetings into your calendar.

Frequently Asked Questions

What's new in Ghost V2?

V2 turns Ghost from a LinkedIn content-and-outbound tool into an all-in-one GTM platform. It adds a built-in 600M-contact database with enrichment, the ICP Agent and Lead Score, native LinkedIn + email sequences, the Agentic Campaign Creator, a built-in Pipeline CRM and the Ghost MCP for AI assistants.

Do existing customers get V2?

Yes. Everything in V2 is part of the single Ghost plan, so there's nothing extra to buy.

Does Ghost replace my CRM?

For most LinkedIn-first founders and small teams, yes. Pipeline handles deals, conversations, tasks, reminders and reporting. If you're committed to HubSpot, Pipedrive or GoHighLevel, native sync is in development.

Can I try it before I pay?

Yes. Every plan starts with a 7-day free trial, and you can cancel any time.

Start your 7-day free trial at growwithghost.io, or watch the full demo first.