Outbound is how Ghost reaches people for you: connection requests, LinkedIn messages and emails, paced like a careful person would send them, stopped when someone replies.
Where to find it: sidebar → Outbound → Campaigns. Replies are in Outbound → Inbox.
The building blocks
| Piece | What it is | Docs |
|---|---|---|
| Campaign | Who you're contacting and which LinkedIn profiles send. It starts as a draft and you switch it on. | Campaigns |
| Sequence | The steps each person goes through, with delays in days between them | Sequences and steps |
| Contacts | The people enrolled, from Find People, signals, imports or the ICP Agent | Contacts |
| Sending profiles | Your connected LinkedIn account (or several) and your mailbox | Connect LinkedIn, Connect email |
Three faster ways to build a campaign:
- Agent Campaign: one click from your ICP to a draft campaign with contacts and a written sequence. See AI-built campaigns.
- Ghost Agent: ask in plain English. See Ghost Agent.
- Claude, ChatGPT and other assistants through the MCP server, including MCP campaigns where your assistant writes every message.
The Campaigns page
| Tab | What's there |
|---|---|
| Campaigns | Your campaigns, their progress and an on/off switch for each |
| Contacts | Everyone available for outreach, with import, enrich, withdraw invites and add-to-campaign |
| Sequences | Your sequences and templates |
| Activity | Totals, today's sends by profile, and a log of every action |
| Analytics | Daily outbound activity, and which step each reply came from |
| Outbound Config | LinkedIn accounts, mailbox, daily limits and weekend volume |
How sending works
- Ghost checks every few minutes for steps that are due and sends them, spread through the day.
- Sends happen in your working hours: roughly 09:00 to 19:00 in your timezone. The start and end shift by up to an hour each day so the pattern isn't robotic.
- Each LinkedIn profile has its own daily limits for invites and messages, and your mailbox has its own email limit. See Limits and safety.
- Weekends run at 50% of weekday volume by default.
- Higher Lead Score contacts are sent to first.
What stops a sequence
| Event | What happens |
|---|---|
| They reply on LinkedIn | Their sequence stops in all your campaigns, and they appear in your Inbox and Pipeline. Replies are checked about every 30 minutes and again just before each send. |
| They reply by email | Their sequence stops in all your campaigns, as long as email lead capture is switched on. Out-of-office and other auto-replies don't count. |
| You message them from their deal | Their sequence pauses |
| A meeting with them is booked | Their sequence pauses (if that setting is on) |
| You blacklist them | They're skipped |
| They're already connected | The invite step is skipped |
| They don't accept your invite | After 7–28 days the invite is withdrawn, and they move to your email route if you have one |
FAQ
Is outbound available on my plan?
Yes. Outbound is part of the full Ghost plan and the 7-day trial. You need to connect LinkedIn to send.
Does Ghost send anything without my approval?
No. Every campaign is created as a draft, including ones built by the Agent Campaign, Ghost Agent or your AI assistant. Nothing sends until you switch it on.