A sequence is the list of steps each person in a campaign goes through, with a delay in days between them. One sequence can mix LinkedIn and email steps.
Where to find it: Campaigns → Sequences, or New sequence inside the campaign wizard.
Start from a template
Click Create Sequence to pick a template, or start blank.
| LinkedIn only | LinkedIn + email |
|---|---|
| ICP Cold Outreach | Full Multi-Touch: LinkedIn + Email |
| Re-engage Dormant Connections | Email-First ICP Outreach |
| Event / Webinar Follow-up | Multi-Channel: LinkedIn + Email |
| Content Engager → Conversation | |
| Minimal 2-Step |
Write it with AI
On the left of the builder, fill in the brief:
- Sequence name and description
- Who are you targeting?
- Value proposition / hook
- Pain points (optional)
- Tone and goal
Click Generate sequence (or press Cmd/Ctrl + Enter). Ghost writes every step. Use Refine on a single step, or Refine with feedback → Rewrite all steps to change the lot. You can always edit any step by hand and drag steps to reorder them.
Save with Save as draft or Save & activate.
Step types
| Step | What it does |
|---|---|
| Connection Request | Sends an invite, with an optional note. Ghost views their profile (and sometimes likes a post) just before, so you don't need a separate warm-up step. |
| LinkedIn Message | Sends a message. Needs you to be connected. |
| Sends from your connected mailbox, with a subject and body. Needs the contact's work email. | |
| Profile View | Views their profile, as a warm-up. |
| Like Recent Post | Likes their latest post. Skipped if they haven't posted recently. |
Every step after the first only runs if they haven't replied. There are no InMail, follow, endorse or if/else steps.
Delays
Each step has a Wait (days) setting: whole days after the previous step. The first step can send as soon as someone is enrolled. Ghost adds a few random hours to each delay and keeps every send inside your working hours, so the timing never looks automated.
A typical multi-channel sequence:
Day 0 Connection request (with a short note)
Day 2 LinkedIn message (after they accept)
Day 5 Email
Day 9 LinkedIn message
Merge fields
| Merge field | Becomes |
|---|---|
{{first_name}} | First name |
{{last_name}} | Last name |
{{full_name}} | Full name |
{{company}} | Company name |
{{job_title}} | Job title |
{{how_we_help}} | A sentence Ghost writes for each contact, about how you can help them |
Ghost flags anything it can't fill, such as [First name] or {{location}}, and suggests the right field. Use Preview to see a step with a real contact's details.
Invite note limit
Keep connection notes to 220 characters, including merge fields once they're filled in. LinkedIn's own limit is 300, but it rejects notes close to it.
Invites that aren't accepted
Auto-withdraw unaccepted invites after 7, 14 (recommended), 21 or 28 days. Withdrawing old invites keeps your pending list healthy, which LinkedIn watches.
The not-accepted email route
Add steps under Not accepted → Email to keep going with people who never accept:
- The route starts when an invite is withdrawn. Its first delay counts from the withdrawal.
- It can only contain email steps, and needs a connected mailbox and a work email.
- Write these as standalone cold emails. Don't mention LinkedIn or connecting.
Without this route, an unaccepted invite ends the sequence for that person.
Sequence statuses
Draft, Active or Paused. From the row menu you can edit, duplicate, pause or activate, and delete a sequence.
Tips
- Keep sequences to 3–5 touches.
- Make the first message about them, not you. Reference their post, their company or why you're reaching out now.
- One ask per message.
- Leave 2–5 days between touches.