Ghost can build a campaign for you, from finding the people to writing the messages. Every AI-built campaign is saved as a draft: you review the leads and the copy, then switch it on.
Agent Campaign (one click)
Where: Campaigns tab → Agent Campaign.
- Name the campaign and pick an ICP (create one in Persona hub first).
- Choose how many contacts: 25, 50, 100 or 200.
- Pick a goal (book a call, start a conversation, share a resource, get feedback) and a tone (professional, casual, direct, curious, warm).
- Click Run Agent.
Ghost searches using your ICP, scores and qualifies the matches, adds the top ones as contacts, and drafts a 4-step sequence in your voice. You'll see "Draft campaign ready" with the number of contacts and steps. Review it, edit any step, then switch the campaign on.
Contacts come from Find People, so they use credits.
AI-written sequences
When you create a sequence yourself, fill in the brief (who you're targeting, your value proposition, pain points, tone and goal) and click Generate sequence. Use Refine on any step for a rewrite, or Refine with feedback → Rewrite all steps. See Sequences and steps.
Your starter campaign
Quick onboarding finds 50 people who match your ICP and drafts a starter campaign called {Your company} — Starter Campaign. It's waiting in Campaigns as a draft.
Ghost Agent
Ask the Ghost Agent something like "Set up a new campaign for my ICP and draft the messages." It shows you a plan, asks before spending credits or starting anything, and leaves you to approve the launch.
From Claude, ChatGPT or another assistant
Through the Ghost MCP server, your own assistant can search for people, build sequences and campaigns, and enrol contacts. With MCP campaigns, it can research each person and write every message individually, while Ghost handles sending and limits.
Before you switch it on
- Check the contacts. Remove anyone you know shouldn't be there, and blacklist people you never want to message.
- Read every step. Make sure each message sounds like you and makes one clear ask.
- Check emails. If the sequence has email steps, use Find missing emails on the campaign.
- Check your limits. Big campaigns are paced by your daily limits, so 200 contacts won't all be invited on day one.