Grow with GhostDocs

Glossary

Definitions of the terms used across Grow with Ghost, from A–D bands, credits and ICPs to sequences, signals, streamed signals, MCP campaigns and queued replies.

  • A–D band: The letter that goes with a Lead Score: A is 70–100, B is 50–69, C is 30–49, D is 0–29.
  • Agent Campaign: A one-click draft campaign built from your ICP: contacts plus a written sequence. See AI-built campaigns.
  • Approval card: What the Ghost Agent shows before it changes, sends or spends anything.
  • Auto-withdraw: Withdrawing connection invites that haven't been accepted after 7, 14, 21 or 28 days.
  • Batch: A dated group of contacts from one import, search or ICP Agent run.
  • Blacklist: Contacts who can never be added to a campaign.
  • Campaign: A group of contacts going through a sequence, sent from one or more LinkedIn profiles. See Campaigns.
  • Company signals: Filters on companies (recent funding, hiring, headcount, tech stack, intent) used in Find People and the ICP Agent.
  • Credits: What finding and enriching people costs. 1,000 are included every month. See Credits.
  • Deal: A contact on your Pipeline board. See Pipeline.
  • Enrichment: Finding a contact's work email, personal email, mobile or profile details.
  • Existing Connections campaign: A campaign that only messages people you're already connected to.
  • Ghost Agent: The AI assistant inside Ghost. See Ghost Agent.
  • Hot lead: An A or B band contact who has replied.
  • ICP (ideal customer profile): Who you sell to: titles, seniority, industries, locations, company size and more. Set in Persona hub.
  • ICP Agent: Automatic prospecting from a saved ICP, daily or weekly. See ICP Agent.
  • Intent: How interested a reply sounds: High, Warm, Low or None.
  • Keyword signal: Tracking LinkedIn posts that mention buying-intent phrases. Free. See Intent signals.
  • MCP (Model Context Protocol): The standard that lets AI assistants like Claude and ChatGPT use Ghost. See MCP server.
  • MCP campaign: A campaign where your AI assistant writes every message for each person. See MCP campaigns.
  • Merge field: A placeholder like {{first_name}} that's replaced with each contact's details.
  • Not-accepted route: Email-only steps for people who never accepted your invite.
  • Pillar: A recurring theme for your posts.
  • Queued reply: A follow-up scheduled to send later, which Ghost checks before sending. See The deal record.
  • Sequence: The steps each person goes through, with delays in days. See Sequences and steps.
  • Signal source: A LinkedIn profile, company, post, event or search whose engagers Ghost captures.
  • Stalled: An active campaign where nothing has moved for 48 hours.
  • Streamed signal: A signal source that refreshes automatically and can feed a campaign.
  • Warm-up: Ghost restarting invites gradually (2, 3, 5, 10, then normal) after LinkedIn has limited them.
  • Watchlist: The LinkedIn profiles whose posts appear in your Engagement feed.
  • Workspace: One set of contacts, campaigns, Pipeline and Inbox. Teams share one; agency clients each have their own.