Ghost can send email steps as part of a sequence, from your own Gmail, Google Workspace or Outlook mailbox. Email reaches people your LinkedIn limits can't, and gives you a second channel for people who don't accept your invite.
What you need
| Requirement | How |
|---|---|
| A connected mailbox | Connect email in Campaigns → Outbound Config → Email Account |
| An Email step in your sequence | See Sequences and steps |
| A work email for each contact | Import it, or find it with Enrich or Find missing emails |
Contacts without a work email skip email steps. Their LinkedIn steps still run.
Finding work emails
- On a campaign: the campaign page warns you how many contacts are missing a work email. Click Find missing emails and choose Not started only or All missing emails.
- In Contacts: select contacts → Enrich → Verified work email.
- On import: include a work email column in your CSV, or turn on email finding in the ICP Agent.
Each email found costs 1 credit. Nothing is charged when no email is found, and Ghost never guesses addresses.
Daily sending limit
Set your mailbox's daily sending limit in Outbound Config → Email Account. It starts at 15 a day, can go from 1 to 500, and 30–50 is recommended to protect deliverability. Email has its own limit and doesn't use up your LinkedIn message allowance. Emails go out in the same working hours as everything else, at reduced volume on weekends.
How emails are sent
- From your own mailbox, so they appear in your Sent folder and replies come back to you.
- As simple, personal-looking emails. Ghost doesn't add open or click tracking, or an unsubscribe link, so add an opt-out line yourself where your local rules require one.
- Ghost checks the mailbox belongs to you before every send.
Replies to emails
Replies land in your normal inbox. To have Ghost act on them, switch on email lead capture in Pipeline → Settings. Then, when a contact replies by email:
- their sequence stops in all your campaigns, just as it does for a LinkedIn reply
- the email is added to their deal timeline
- they're added to your Pipeline, or moved forward if they're asking for a call or proposal
Out-of-office messages, bounces and other auto-replies are ignored, so they don't stop a sequence. Ghost checks your mailbox regularly through the day, so allow a little time between a reply arriving and the sequence stopping.
The not-accepted email route
People who never accept your invite can move onto an email-only route after the invite is withdrawn. See the not-accepted email route.
Deliverability tips
- Use your work domain. A
@yourcompany.commailbox lands in the primary inbox far more often than a free Gmail address. - Check SPF, DKIM and DMARC with the free email deliverability checker.
- Start low. If the mailbox is new, keep the daily limit around 15–20 for the first couple of weeks.
- Keep it short and plain. 50–120 words, one ask, no attachments or images.
- Personalise the subject with
{{company}}or{{first_name}}.
FAQ
Which email providers work with Ghost?
Gmail, Google Workspace and Microsoft Outlook (including Microsoft 365).
Does Ghost track opens and clicks?
No. Sequence emails are sent without tracking pixels or rewritten links, which helps them look and land like normal emails.
How many emails can I send a day?
You choose, from 1 to 500 per day. The default is 15, and we recommend 30–50 for an established mailbox.