The Content library holds every post and newsletter you've created, and the calendar you schedule them on.
Where to find it: sidebar → Content → Content Library.
Tabs
| Tab | What's in it |
|---|---|
| Calendar (default) | Your schedule by month |
| Drafts | Work in progress |
| Approved | Ready to schedule |
| Scheduled | Booked to publish. Show it as a list or a calendar. |
| Posted | Published, with impressions and engagement |
| Trash | Deleted items, kept for 90 days |
The calendar
- Drag an approved post onto a day to schedule it, or drag a scheduled post to move it.
- Click + on a day to schedule an approved post, or click an empty future day to write a new one.
- New posts are set for 09:00. Change the time in the preview.
- Ghost warns you if two posts are on the same network on the same day.
- Once you've published at least 10 posts, Ghost tells you which days your posts do best.
- Filter by network, jump to Today, and use the arrow keys to move between months.
Click a published post to see its impressions and engagement.
Filters and search
Search titles and text, and filter by date range, AI score, content type (posts or newsletters), platform (LinkedIn or X), pillar and tone. Sort by date created, last updated or title.
Bulk actions
- Generate Posts: write 5, 10, 20 or 30 posts at once from your pillars. They're scored automatically and count toward your monthly AI allowance.
- Score All: score posts that don't have a score yet.
- Select posts to Approve, Export or Delete them together.
Export
Export selected items as CSV, JSON, Markdown or PDF, and choose which fields to include: title, body, created date, pillar, platform, score, status and hashtags.
How publishing works
- LinkedIn posts are published from your connected LinkedIn profile, or your company page if you chose to post as it.
- X posts are published through your connected X account.
- If publishing fails, Ghost retries up to 3 times. If a post is more than 24 hours late, it's marked Failed rather than posted late, and Ghost emails you.
You need a connected account and an active plan to schedule. See Connect LinkedIn.
Trash
Deleted posts and newsletters stay in Trash for 90 days. Restore them, or Delete Forever. Published posts can't be deleted from Ghost: delete them on LinkedIn or X.
Tips
- Keep 5–10 posts in Approved so you always have something ready.
- Use the best-days hint to place your strongest posts.
- Spread your pillars across the week rather than posting the same theme twice in a row.