Connecting LinkedIn lets Ghost send your campaigns, sync your inbox, publish your posts and run keyword signals. A standard LinkedIn account works. You don't need Premium or Sales Navigator.
You need an active trial or paid plan to connect. If you see "You're in trial preview mode", click Start trial first.
Connect your account
- Go to Campaigns → Outbound Config (or Settings → Account → Social Media Connections).
- Click Connect LinkedIn.
- Sign in to LinkedIn on the secure page that opens, including any two-factor check.
- You're returned to Ghost and see "LinkedIn connected successfully!"
Ghost connects through Unipile, a secure connection provider. Your LinkedIn password isn't stored by Ghost.
What the connection is used for
| Feature | Needs LinkedIn connected |
|---|---|
| Outbound campaigns | Yes |
| Inbox | Yes |
| Publishing scheduled posts | Yes |
| Posting comments from the Engagement hub | Yes |
| Keyword signals and free location lookups | Yes |
| Writing posts in Composer | No |
| Find People and the ICP Agent | No |
Post as a company page
In Settings → Account → Social Media Connections, click Add Company Page to pick a page you admin, then choose it under Post as. In Composer and the schedule dialog you can then choose to post as yourself or the page.
Multiple LinkedIn accounts
Run outreach from more than one LinkedIn profile, for example a founder and a salesperson:
- In Outbound Config → LinkedIn Accounts, turn on Multi-Account Mode.
- Add seats: your first account is included, and each extra one is £20, $25 or €23 a month, up to 9 extra.
- Click Connect LinkedIn Account for each profile.
- Set each account's own daily limits (invites 1–30, messages 1–100).
When you create a campaign, choose which accounts send. Contacts are shared between them in turn, and each account stays within its own limits.
For a whole team, or clients with separate data, see Teams and Agencies.
When the connection drops
LinkedIn sometimes ends sessions, for example after a password change or a security check. When that happens:
- your campaigns pause
- the dashboard and Campaigns page show Reconnect LinkedIn
- Ghost emails you that your profile needs reconnecting
Click Reconnect LinkedIn and sign in again. Paused campaigns carry on where they left off.
If your subscription ends, Ghost disconnects your LinkedIn account and campaigns stop.
Troubleshooting
| Problem | Fix |
|---|---|
| "Paid subscription required" or trial preview banner | Start your trial or plan, then connect |
| "LinkedIn connection was cancelled or failed" | Try again, and complete LinkedIn's verification step on the sign-in page |
| Connected, but nothing is sending | Check the campaign is switched on, has contacts, and you're within working hours. See Troubleshooting. |
| Wrong LinkedIn account connected | Disconnect from the Connected menu and connect again while signed in to the right account |
FAQ
Do I need LinkedIn Premium or Sales Navigator?
No. Ghost works with a standard LinkedIn account. If you have Sales Navigator, you can import its searches and lists.
Does Ghost store my LinkedIn password?
No. You sign in on a secure page run by our connection provider, Unipile, and Ghost never sees or stores your password.