Grow with Ghost (Ghost for short) is a go-to-market platform for B2B founders and small revenue teams. It replaces the usual stack of a data tool, a sequencer, LinkedIn automation, a content scheduler and a CRM with one app and one plan.
How Ghost works: find, warm, reach, close
Everything in Ghost serves one of four jobs. The docs are organised the same way.
| Step | What happens | Main features |
|---|---|---|
| Find | Build a list of people who match your ideal customer profile (ICP) | Find People, ICP Agent, Lead Score |
| Warm | Get on their radar before you message them | Intent signals, Composer, Engagement hub |
| Reach | Contact them on LinkedIn and email, paced and personalised | Campaigns, Sequences, AI-built campaigns, Inbox |
| Close | Turn replies into deals and follow up until they sign | Pipeline, Tasks, Meetings |
The Ghost Agent sits across all four. You can ask it to do the work in plain English, and it asks for your approval before it sends, spends or deletes anything. The same actions are available to Claude, ChatGPT and other AI assistants through the Ghost MCP server.
What you need
- A LinkedIn account. A standard account works. You don't need Premium or Sales Navigator.
- A work mailbox (optional). Connect Gmail, Google Workspace or Outlook if you want email steps in your sequences.
- A clear idea of who you sell to. Ghost asks for your ICP during setup and uses it for search, scoring and writing.
Key ideas
A few terms come up on almost every page. The glossary has the full list.
- Contact: a person in your account, from any source (search, signals, CSV import, the ICP Agent).
- Campaign: a list of contacts plus a sequence of steps (connection request, message, email, and so on) with delays between them.
- Lead Score: a 0–100 score with an A–D band that decides who Ghost messages first.
- Signal: someone engaging with content you track, such as a competitor's post. Engagement is the strongest buying signal on LinkedIn.
- Deal: a contact on your Pipeline board. Replies create deals automatically.
- Credits: what you spend to discover and enrich people. Writing, messaging and CRM work don't use credits.
Where to start
- Follow the Quickstart to go from sign-up to a live campaign.
- Connect LinkedIn, then connect email if you want email steps.
- Fill in your persona, voice and pillars. Every message and post Ghost writes depends on it.
FAQ
Who is Ghost for?
Founders doing their own sales, small revenue teams that want one shared system, and agencies running outreach for several clients. See Teams and Agencies.
How much does Ghost cost?
One plan with the full platform: $99, £79 or €89 a month, or 10% less paid annually, with a 7-day free trial. See Plans and billing.
Is Ghost safe for my LinkedIn account?
Ghost paces every LinkedIn action within daily limits, stops a sequence when someone replies, and keeps AI-built campaigns as drafts until you approve them. No tool can promise zero risk. See Limits and safety.