Post analysis scores your LinkedIn profile and your recent posts, and tells you what to fix first.
Where to find it: sidebar → Content → Post Analysis. It analyses the LinkedIn URL in your Persona hub. Your posts need to be public.
Profile analysis
Click Analyze Profile (or Refresh) for:
- an overall score out of 100
- scores for your headline, about section, experience, and visibility in search
- prioritised recommendations, each with its impact and how long it takes
- quick wins you can do in under 30 minutes
- what's already working
Posts analysis
Ghost scores your last 10 posts out of 100 on Hook, Proof, Authenticity, Value and Actionability, and gives you an average. Compare your best and worst posts to see what to do more of.
Top posts from creators
Top Posts from Creator Watchlist shows up to six high-performing posts from the last 30 days by creators Ghost follows, with the full text, so you can study the hook, structure and call to action. Click Refresh for a new set. These creators also feed ideas in Composer's Idea Studio.
Free post analysis
Not a customer yet? The free LinkedIn post analysis scores any public profile and up to 10 posts. It's limited to 3 analyses per email address per month.
Tips
- Fix the quick wins first. A clearer headline helps every message you send.
- Re-run it once a month to see whether your hooks are improving.
- Copy structures from top posts, never sentences.