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Email lead capture

Let Ghost find genuine enquiries in your connected Gmail or Outlook inbox and add them to your Pipeline, with suggested stages, alerts and strict privacy rules.

Not every lead comes from LinkedIn. If you've connected Gmail or Outlook, Ghost can read your inbox for real enquiries (contact-form submissions, pricing questions, introductions) and bring them into your Pipeline.

Turn it on

You need a mailbox connected in Campaigns → Outbound Config → Email Account first. Ghost reads that mailbox directly: there's no forwarding or BCC address to set up.

Go to Pipeline → Settings → Email lead capture and switch on Capture leads from my inbox. It's off by default, and once on it only reads email that arrives after you switched it on. To catch recent enquiries, click Scan last 30 days.

What Ghost picks up

  • Website contact-form submissions. Ghost uses the enquirer's details, not the form tool's.
  • Requests to talk, for a quote, pricing or a proposal
  • Referrals and introductions
  • Replies from people already in your Contacts or Pipeline

Ghost ignores newsletters, receipts, notifications, cold pitches, recruiters, your colleagues and anything sent from your own domain.

Suggested leads

New enquiries appear in Suggested leads from email at the top of the Pipeline board, each with a one-line summary, a suggested stage and any budget mentioned.

ButtonWhat it does
AddCreates the contact (or matches an existing one) and adds the deal
DismissHides this suggestion
Always ignoreIgnores that sender, or their whole domain, from now on

Switch on Add confident leads automatically to skip the review step for clear-cut enquiries. Anything Ghost is less sure about still waits for you.

Emails from existing contacts

When someone in an active campaign emails you, their sequence stops in all your campaigns, the same as a LinkedIn reply. Out-of-office messages, bounces and other auto-replies are ignored.

When someone already in your Contacts emails you, the email is added to their conversation history and they're added to the pipeline: as Qualified if they're asking for a call, meeting or proposal, otherwise as a Lead. Deals never move backwards.

Alerts

  • Email me when a new enquiry arrives: on by default.
  • Daily task email at 8am: if you've turned it on, it includes how many enquiries are waiting.

Privacy

  • New mail is checked automatically through the day.
  • For emails Ghost ignores, it keeps only the sender, subject and a short snippet, and deletes them after 7 days.
  • Suggestions you dismiss are deleted after 30 days.
  • Full email text is kept only for emails linked to a contact or deal.
  • Delete captured email data in Settings removes everything captured. Your deals stay.

FAQ

Does Ghost read all my email?

Ghost screens mail that arrives after you turn email lead capture on (or the last 30 days if you click Scan last 30 days). Emails that aren't enquiries are reduced to sender, subject and a snippet, then deleted after 7 days. Full text is only kept for emails linked to a contact or deal.

Can I stop Ghost suggesting someone?

Yes. Click Always ignore on their suggestion to ignore that sender or their whole domain.