Find People is a built-in B2B people search over 600 million+ profiles. Filter by job title, location, company and keywords, narrow to companies with a reason to buy right now, then save the results to Contacts, a list or a campaign. You don't need a LinkedIn connection, LinkedIn Premium or Sales Navigator to use it.
Where to find it: sidebar → Leads → Find People.
1. Set person filters
Every person filter supports include and exclude: type a value, press Enter, and switch the chip to exclude to filter it out. You need at least one filter, and job titles work best.
| Filter | Matches | Example |
|---|---|---|
| Job titles | Current title | Include "Head of Marketing", exclude "Assistant", "Intern" |
| Countries | Where the person is based | Country names or two-letter codes |
| Cities / regions | City or region | "Manchester", "Bavaria" |
| Company domains | The employer's website | stripe.com: the best way to target named accounts |
| Company LinkedIn URLs | The employer's LinkedIn page | For companies without an obvious domain |
| First / last name | Exact names | Re-finding people you already know |
| Keyword | Bio, skills, education | "B2B SaaS", "fintech", "MBA" |
Load from ICP fills the filters from a saved ICP. Save filters to ICP does the reverse.
How location filtering works
- Country names are normalised. "United Kingdom", "UK", "England" and "GB" mean the same thing.
- City and country are paired. Choose Oxford and United Kingdom and Ghost searches Oxford in the UK, not anyone in Oxford or the UK.
- Every result is re-checked. Leads in the wrong country are dropped before they reach Contacts, at no cost. For city searches, people elsewhere in the same country may be added after the exact matches, to fill your request.
2. Add company signals (optional)
Open Company signals to narrow to people at companies showing buying signals, for example "raised funding in the last 60 days".
| Filter | Options |
|---|---|
| Trigger event | Raised funding, new investment, hiring sales, hiring marketing, hiring engineering, headcount growing, new product, new partnership, merger or acquisition, new office, won an award, cost cutting |
| Within | Last 30, 60 or 90 days |
| Industry | Company industry |
| Employee size | 1–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,001+ |
| Revenue | 0–500K up to 1B–10B |
| Company age | 0–3, 3–6, 6–10, 10–20 or 20+ years |
| Company country, region, city | Where the company is based |
| Tech stack | Tools the company uses |
| Website keywords | Words on the company's own website |
| Intent topics | Topics the company is researching, such as CRM or payroll |
If an industry you type isn't in the database's list, Ghost uses it as a website keyword instead, so the search still works.
3. Preview matches (free)
Click Preview matches to see how many people match. It's free, so refine until the number looks right. If the count is low, Ghost shows which filter is narrowing it most.
4. Search and import
- Choose how many to import: 50, 100, 150, 200, 300, 400, 500, 750 or 1,000.
- Choose where they go:
- Contacts list: save to Contacts
- Add to list: save and group them in a list
- Enroll in campaign: save and add the new contacts to a campaign
- Click Find {N} people.
Ghost pulls the profiles, skips anyone already in your Contacts, saves the rest as a named batch, and scores them with Lead Score. The results show how many were returned, how many were new, how many were already in your CRM, how many were enrolled, and the credits charged.
Credits
- Preview is free.
- Importing costs 1 credit per new lead. People already in your Contacts are skipped and not charged.
- You need at least as many credits as the number you ask for.
See Credits.
Tips
- Start narrow, then widen. Job title and country first, then add filters if the count is too high.
- Use exclusions like "Assistant", "Intern" and "Former" to clean up title searches.
- Enrol on import to skip a separate add-to-campaign step.
- Running the same search every week? Let the ICP Agent do it on a schedule.
- Need emails? Imports don't include emails by default. Use Enrich in Contacts, or Find missing emails on a campaign.
From an AI assistant
The same search is available through the Ghost MCP server: count_people (free) and search_people (import), with extra filters for skills, years of experience, years at the company and headcount growth. See the tool reference.
FAQ
Do I need Sales Navigator to use Find People?
No. Find People uses Ghost's own B2B database of 600M+ profiles. You don't need LinkedIn Premium, Sales Navigator, or even a LinkedIn connection to search.
Am I charged for contacts I already have?
No. Anyone already in your Contacts is skipped before charging, so you only pay for new leads.
What's the most I can import at once?
1,000 people per search. You need at least that many credits available.