# AI-built campaigns

> Build a whole Ghost campaign with AI: the one-click Agent Campaign, AI-written sequences, the starter campaign from onboarding, Ghost Agent, and MCP campaigns from Claude or ChatGPT.

Source: https://www.growwithghost.io/docs/outbound/ai-campaigns/

Ghost can build a campaign for you, from finding the people to writing the messages. Every AI-built campaign is saved as a **draft**: you review the leads and the copy, then switch it on.

## Agent Campaign (one click)

**Where:** **Campaigns** tab → **Agent Campaign**.

1. Name the campaign and pick an **ICP** (create one in [Persona hub](https://www.growwithghost.io/docs/getting-started/persona) first).
2. Choose **how many contacts**: 25, 50, 100 or 200.
3. Pick a **goal** (book a call, start a conversation, share a resource, get feedback) and a **tone** (professional, casual, direct, curious, warm).
4. Click **Run Agent**.

Ghost searches using your ICP, scores and qualifies the matches, adds the top ones as contacts, and drafts a 4-step sequence in your voice. You'll see "Draft campaign ready" with the number of contacts and steps. Review it, edit any step, then switch the campaign on.

Contacts come from [Find People](https://www.growwithghost.io/docs/find/find-people), so they use [credits](https://www.growwithghost.io/docs/find/credits).

## AI-written sequences

When you create a sequence yourself, fill in the brief (who you're targeting, your value proposition, pain points, tone and goal) and click **Generate sequence**. Use **Refine** on any step for a rewrite, or **Refine with feedback → Rewrite all steps**. See [Sequences and steps](https://www.growwithghost.io/docs/outbound/sequences).

## Your starter campaign

[Quick onboarding](https://www.growwithghost.io/docs/getting-started/quickstart) finds 50 people who match your ICP and drafts a starter campaign called *{Your company} — Starter Campaign*. It's waiting in Campaigns as a draft.

## Ghost Agent

Ask the [Ghost Agent](https://www.growwithghost.io/docs/agent/overview) something like "Set up a new campaign for my ICP and draft the messages." It shows you a plan, asks before spending credits or starting anything, and leaves you to approve the launch.

## From Claude, ChatGPT or another assistant

Through the [Ghost MCP server](https://www.growwithghost.io/docs/api/mcp-server), your own assistant can search for people, build sequences and campaigns, and enrol contacts. With [MCP campaigns](https://www.growwithghost.io/docs/api/mcp-campaigns), it can research each person and write every message individually, while Ghost handles sending and limits.

## Before you switch it on

- **Check the contacts.** Remove anyone you know shouldn't be there, and blacklist people you never want to message.
- **Read every step.** Make sure each message sounds like you and makes one clear ask.
- **Check emails.** If the sequence has email steps, use **Find missing emails** on the campaign.
- **Check your limits.** Big campaigns are paced by your [daily limits](https://www.growwithghost.io/docs/outbound/limits-and-safety), so 200 contacts won't all be invited on day one.