Free Tool
Enter your website. We'll tell you what a buyer thinks you do after five seconds, where your copy is vague, who you sound like, and give you sharper lines to use on your homepage and in outbound.
How it works
Buyers need to know what kind of thing you are before they care how good it is. "AI-powered growth platform" is not a category; "LinkedIn outreach tool for agencies" is.
Copy written for everyone convinces no one. The best homepages make the right buyer feel spoken to and let the wrong one leave.
Every buyer has an alternative, even if it is a spreadsheet or doing nothing. Strong positioning names it and explains what is different.
Numbers, named customers and concrete outcomes turn claims into evidence. If you cannot prove a claim, it is probably too vague.
A classic usability test: show someone a page for five seconds, then ask what the company does. If they cannot answer, the positioning is not doing its job. This tool simulates that buyer and explains the gap.
Claude (an AI model from Anthropic) scores your site on clarity, specificity, differentiation, audience fit and proof, quoting your actual copy. The overall score is deliberately strict: above 80 is rare.
Yes. The tool also writes two cold outreach openers using your sharpened positioning. Test them against your current messaging and keep whichever books more meetings.
When a prospect gets your message, they check your LinkedIn profile and website. If the site does not make sense in seconds, a good message still loses the meeting.
Ghost writes LinkedIn posts and outbound sequences in your voice, built around the message that works.