Free Tool
Start with your revenue target and work backwards. See exactly how many prospects, touches and meetings you need each week, and which conversion rate would make the biggest difference.
Conversion rates
Effort
Every week you need to
273
new prospects
1,094
touches sent
4
meetings held
Done by hand, that's about 50 hours a week of prospecting and outreach before a single meeting.
Weekly figures assume 48 working weeks per year. Deals are rounded up to whole deals.
Your biggest lever
Lifting your reply rate from 8% to 13% means contacting 105 fewer prospects every week for the same revenue.
Hit the number without the manual hours
Ghost finds the prospects, writes every touch in your voice and runs LinkedIn and email for you. You take the meetings.
How it works
The defaults are typical B2B benchmarks. Replace them with your last two quarters of data for a plan you can actually hold yourself to.
Small gains at the top of the funnel compound. A low reply rate usually means the targeting or the message is off, not that you need more volume.
Meetings booked this week close a sales cycle from now. If your cycle is three months, this quarter's revenue depends on last quarter's activity.
If the weekly hours are more than you can give, automate the research and outreach rather than cutting volume and missing the number.
It divides your revenue target by your average deal size to get the deals you need, then works back up the funnel using each conversion rate: win rate, meeting-to-opportunity, positive reply-to-meeting, positive reply share and reply rate.
For well-targeted B2B outreach, 5 to 10% is typical and above 15% is excellent. LinkedIn messages to warm connections usually outperform cold email.
Holidays, conferences and quiet periods mean most teams prospect for around 48 weeks a year (12 per quarter). It keeps the weekly plan realistic.
Any single outreach action: a connection request, a LinkedIn message, an email, a follow-up or a call. Most effective sequences use 4 to 8 touches across channels.
Ghost finds the prospects and runs LinkedIn and email outreach for you, so you only show up for the meetings.