LinkedIn Outreach · 2026 Comparison
Closely combines LinkedIn outreach with a B2B contact database. Ghost combines a 600M database, native LinkedIn + email sequences, and content-driven intent — warm prospects, not just enriched contacts.
Why teams choose Ghost over Closely
600M B2B contact database built in — no separate data tool needed
Native LinkedIn + email multi-channel sequences in a single platform
Intent-first: sequences trigger from content engagement signals, not cold list imports
Side by side
Why Ghost wins
600M B2B contact database built in — no separate data tool needed
Native LinkedIn + email multi-channel sequences in a single platform
Intent-first: sequences trigger from content engagement signals, not cold list imports
AI content creation builds the audience your outreach then converts
DMs personalised with real engagement context — not just enriched company data
Fair comparison
Built-in B2B contact database with email enrichment
LinkedIn outreach and prospect data in one platform
Affordable pricing for combined outreach + data
Cold outreach model — contacts are enriched but not warmed
No content creation or LinkedIn posting capability
Intent signals and engagement tracking are absent
Our verdict
Closely bundles LinkedIn outreach with a B2B contact database — useful if cold prospecting is the strategy. Ghost goes further: a 600M built-in database, native LinkedIn + email multi-channel sequences, and intent signals from your own content. You get the data layer and the warm outreach layer in one platform, without the cold approach.
FAQ
Ghost and Closely serve different needs. Closely bundles LinkedIn outreach with a B2B contact database — useful if cold prospecting is the strategy. Ghost goes further: a 600M built-in database, native LinkedIn + email multi-channel sequences, and intent signals from your own content. You get the data layer and the warm outreach layer in one platform, without the cold approach.
Ghost is $99/month USD (£79/month GBP · €89/month EUR) for the full platform including content creation, intent tracking and outbound automation. This includes features that Closely either doesn't offer or charges extra for.
Yes. Ghost offers a 7-day free trial so you can test the full platform before committing. There's no long-term contract and you can cancel any time.
600M B2B contact database built in — no separate data tool needed. Native LinkedIn + email multi-channel sequences in a single platform. Intent-first: sequences trigger from content engagement signals, not cold list imports.