Warm outbound done manually is better than cold outreach but terribly inefficient. A rep spots an engagement signal, researches the prospect, crafts a personalised message referencing the interaction, and sends it. Per prospect, that's 15-20 minutes. Per day, that's perhaps 15-20 personalised messages. Per month, that's a fraction of the warm leads you're generating. Ghost automates the entire workflow — from signal capture through personalisation to sending — so your team can act on every warm signal without the manual overhead.
The problem
Your reps spend 3-4 hours per day on warm outbound logistics: checking notifications, researching engagers, writing personalised messages, and tracking conversations. The process works but it doesn't scale — each rep can only manage 15-20 warm touches per day.
How Ghost solves this
Ghost automates warm outbound end-to-end. Engagement signals trigger pre-built sequences with dynamic personalisation based on the prospect's specific interactions. Reps review and approve rather than write from scratch, scaling warm outbound from 20 to 200 touches per day.
Ghost drafts each message from the prospect's engagement and your ICP, so you review and approve rather than write every DM from scratch.