SaaS CMOs are being asked to demonstrate LinkedIn ROI but the metrics available — impressions, followers, engagement rate — don't map to revenue. Demand gen teams are investing in content but can't show the pipeline attribution that justifies the spend. Ghost gives CMOs a platform where every content touchpoint is tracked, intent-scored, and connected to outbound — so LinkedIn content becomes a measurable demand generation channel that shows up in board reporting.
The problem
LinkedIn is a line item in your demand gen budget but it's not showing up in your pipeline attribution model. Leadership wants to cut it or you can't prove it's working. Engagement metrics aren't enough to protect the investment.
How Ghost solves it
Ghost connects your LinkedIn content strategy to outbound sequences with full attribution. Every post becomes a lead source. Every engagement triggers personalised outreach. Revenue attribution ties directly back to your content calendar and the CMO finally has a LinkedIn number.
CMOs who add Ghost's intent attribution layer see LinkedIn move from "brand" to a top-3 pipeline source within one quarter.
How it works
Ghost generates SaaS-grade LinkedIn posts in your voice — feature stories, customer outcomes, build-in-public moments — at the cadence SaaS buyers expect. Your profile becomes a credibility asset before any DM is sent.
Likes from VPs, comments from competitors, profile visits from your target ICP — Ghost scores each one across five dimensions and surfaces the accounts most likely to buy. No manual triage of LinkedIn notifications.
When a SaaS prospect crosses your intent threshold, Ghost fires a personalised LinkedIn or email sequence referencing exactly what they engaged with. Reply rates that look more like inbound than cold outreach.
7-day free trial. Full platform from day one. No restrictive tiers.