Account Executives at Adtech companies are selling to some of the most time-pressed buyers in B2B — media buyers and performance marketers who are running campaigns 24/7 and don't have time for vendor pitches unless they're immediately relevant to a live challenge. LinkedIn is where AEs can build the relationship before the sales conversation, so when outreach happens, it's welcomed rather than ignored because you've already demonstrated you understand their world.
The problem
Your target buyers — media buyers, performance marketing leads — have no time for vendor pitches that aren't immediately relevant to a live challenge. Cold outreach gets ignored even when your product is genuinely the right fit.
How Ghost solves it
Ghost builds your LinkedIn presence as an adtech expert — posting relevant perspectives on measurement, incrementality, and media efficiency — then identifies which media buyers are engaging and reaches out with context that makes the conversation immediately relevant to their current challenges.
Adtech AEs using Ghost for warm outreach book first meetings with media buyers and performance marketers at 3× the rate of cold outreach benchmarks.
How it works
Ghost creates LinkedIn content in your voice — posts that resonate with Adtech buyers and establish your credibility as a Account Executive.
Every like, comment, and profile visit is captured and scored across five dimensions. Ghost surfaces the warmest prospects automatically — no manual monitoring required.
Personalised DM sequences go out automatically, referencing the exact engagement signal. Prospects reply because the message is relevant — not because it caught them at the right time by luck.
7-day free trial. Full platform from day one. No restrictive tiers.