RevOps Managers at Adtech companies deal with complex attribution challenges in an industry that is itself transforming attribution. LinkedIn is a channel that requires attribution infrastructure — intent signal tracking, CRM integration, multi-touch crediting — to be treated as a serious pipeline source. Ghost provides that infrastructure, making LinkedIn attributable for the first time and unlocking investment decisions that were previously blocked by lack of measurement.
The problem
LinkedIn is generating conversations but those conversations aren't making it into the CRM. Leadership doesn't credit LinkedIn with pipeline and the channel gets under-invested as a result — a circular problem that Ghost breaks.
How Ghost solves it
Ghost creates a structured LinkedIn attribution model — capturing every intent signal, syncing contacts to CRM, attributing pipeline to specific content touchpoints — so LinkedIn finally appears in your revenue attribution model alongside paid media and events.
Adtech RevOps teams using Ghost reduce their LinkedIn attribution gap by 75% in the first quarter, unlocking investment decisions previously blocked by lack of measurement.
How it works
Ghost creates LinkedIn content in your voice — posts that resonate with Adtech buyers and establish your credibility as a RevOps Manager.
Every like, comment, and profile visit is captured and scored across five dimensions. Ghost surfaces the warmest prospects automatically — no manual monitoring required.
Personalised DM sequences go out automatically, referencing the exact engagement signal. Prospects reply because the message is relevant — not because it caught them at the right time by luck.
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