CMOs at Adtech companies are marketing to marketers who are themselves experts in performance and measurement. The irony is profound: if your adtech company's marketing isn't best-in-class, buyers notice immediately. LinkedIn is where the adtech CMO builds credibility with a deeply sceptical audience that will evaluate your marketing as a proxy for your product quality. Ghost helps adtech CMOs produce and distribute content that meets that standard consistently.
The problem
Your target buyers are performance marketers who will judge your marketing execution as rigorously as your product claims. Generic content signals you don't understand their world — and in adtech, that's a credibility-ending mistake.
How Ghost solves it
Ghost generates technically credible adtech content — identity resolution, measurement without cookies, incrementality testing — that positions your company as the forward-thinking choice, and converts engaged performance marketers into warm pipeline through systematic intent tracking.
Adtech CMOs using Ghost report that LinkedIn becomes a measurable contributor to their pipeline within two quarters, with content engagement predicting deal velocity.
How it works
Ghost creates LinkedIn content in your voice — posts that resonate with Adtech buyers and establish your credibility as a CMO.
Every like, comment, and profile visit is captured and scored across five dimensions. Ghost surfaces the warmest prospects automatically — no manual monitoring required.
Personalised DM sequences go out automatically, referencing the exact engagement signal. Prospects reply because the message is relevant — not because it caught them at the right time by luck.
7-day free trial. Full platform from day one. No restrictive tiers.