BDR Managers at Adtech companies are managing outreach into an audience that is highly analytical, results-oriented, and sceptical of vendor claims. Performance marketers and media buyers evaluate every interaction through the lens of performance — and a bad cold sequence from an adtech company signals that your product probably doesn't perform either. Ghost gives your BDR team the warm outreach advantage that changes that equation entirely.
The problem
Your BDR team's cold sequences to media buyers and performance marketers aren't converting. The audience is too analytical and sceptical for generic outreach, and the poor results are damaging your brand at exactly the buyer persona you most need.
How Ghost solves it
Ghost identifies which performance marketers and media buyers are engaging with your team's adtech content on LinkedIn, scores their intent, and equips your BDRs with messages that reference real signals — demonstrating that you understand their business before you've had a call.
Adtech BDR teams using Ghost see 3× higher reply rates and significantly higher meeting quality from performance marketing and media buying personas.
How it works
Ghost creates LinkedIn content in your voice — posts that resonate with Adtech buyers and establish your credibility as a BDR Manager.
Every like, comment, and profile visit is captured and scored across five dimensions. Ghost surfaces the warmest prospects automatically — no manual monitoring required.
Personalised DM sequences go out automatically, referencing the exact engagement signal. Prospects reply because the message is relevant — not because it caught them at the right time by luck.
7-day free trial. Full platform from day one. No restrictive tiers.