Heads of Growth at Adtech companies are navigating a market undergoing structural transformation — cookie deprecation, identity solutions fragmenting, and buyers more sceptical than ever of vendor claims. LinkedIn is where adtech thought leadership is built and where buyers evaluate which vendors are genuinely ahead of the curve versus which ones are pitching the same old playbook with a new label. Ghost helps adtech growth leaders build the credibility that converts sceptical buyers into warm pipeline.
The problem
Adtech buyers have seen dozens of vendors claim to solve the same problems. Cold outreach from adtech companies gets ignored or triggers scepticism. You need to establish credibility before outreach, not during it.
How Ghost solves it
Ghost builds your adtech thought leadership on LinkedIn — posting forward-looking perspectives on identity, measurement, and the evolving ecosystem — and identifies which buyers are engaging with your content, triggering warm, contextual outreach that arrives after credibility is established.
Adtech growth teams using Ghost see 4× higher engagement from brand and performance marketing buyers versus generic adtech content approaches.
How it works
Ghost creates LinkedIn content in your voice — posts that resonate with Adtech buyers and establish your credibility as a Head of Growth.
Every like, comment, and profile visit is captured and scored across five dimensions. Ghost surfaces the warmest prospects automatically — no manual monitoring required.
Personalised DM sequences go out automatically, referencing the exact engagement signal. Prospects reply because the message is relevant — not because it caught them at the right time by luck.
7-day free trial. Full platform from day one. No restrictive tiers.