This is the feature I've been most excited to ship all year.

The Agentic Campaign Creator is a new AI agent inside Ghost that builds an entire outbound campaign — end to end — in under 90 seconds. Pick an ICP, press Run Agent. Ghost finds the leads, writes the multi-channel sequence with Claude, builds the campaign, and enrols the contacts. You review, approve, launch.

It's live right now, and it's the clearest look yet at what we think agentic GTM should actually be.

The problem this solves

Most outbound tools are, if you squint, just staging areas for humans to do work. Apollo stages a list. Outreach stages a sequence. A LinkedIn tool stages a cadence. Then a human — you, or an SDR, or a contractor — has to stitch them all together into a working campaign every time.

That "stitching" is where the time actually goes. A typical campaign build for a Ghost customer used to look like:

  • 15–30 min: define the ICP, run a search in Find People (or Apollo, a month ago), export the list.
  • 30–60 min: write a sequence. Four to six touches, each reviewed and refined.
  • 15 min: build the campaign, attach the sequence, enrol the contacts, set the schedule.

Total: 60–100 minutes per campaign. Done maybe twice a week. That's 3–6 hours of Ghost every week going into a build process that's mostly mechanical.

The Agentic Campaign Creator compresses those 100 minutes into 90 seconds.

How it actually runs

The agent is a multi-step Claude workflow with access to Ghost's internal tools. It plans, executes, and self-checks before handing you a draft. Here's what happens when you press Run Agent:

  1. Planning. Claude parses your ICP brief ("VPs of Sales at Series B SaaS companies in North America, bonus if they've engaged with our competitor's content") into structured goals: target roles, firmographics, signal filters, sequence tone.
  2. Lead search. The agent runs that plan through Find People — our 600M-contact database. It pulls a candidate list, layers intent scores, and proposes the top segment usually within 10–20 seconds.
  3. Sequence drafting. Claude writes a full multi-channel sequence — LinkedIn connection, email, DM follow-up, break-up — grounded in your brand voice and content. Every step references the signal logic. If the ICP brief mentions "engaged with competitor content," the opener mentions that. If it mentions "just hired a VP of Sales," the opener mentions that.
  4. Campaign build. The agent creates the campaign in Ghost, attaches the sequence, applies send schedules respecting your time-zone preferences, and enrols the contacts it picked.
  5. Self-check. Before handing back, the agent runs a sanity pass: is the sequence coherent? Are the contacts in the right geography? Is the send schedule feasible? If anything's off, it flags.
  6. Handoff. You get a fully-built campaign, a lead list, and a plain-English explanation of every choice. Nothing sends.

Human in the loop, by design

Nothing sends without your approval. That's not a disclaimer — it's a product decision.

Agentic tools that send autonomously tend to do one of two things:

  1. Send confidently and embarrass you with the results.
  2. Send cautiously and get zero reply rates.

Ghost's agent does neither. It does the work, hands you the draft, and lets you be the judge. You can:

  • Approve as-is and launch.
  • Edit any step (with or without Claude's help).
  • Remove specific contacts.
  • Reject the whole draft and brief the agent again.

This matches how real GTM teams want to work: the boring 95% is automated, the strategic 5% stays human.

Where it fits vs 11x, Artisan, Clay agents

There's a growing stack of "AI SDR" tools. Here's how we think about the landscape:

  • 11x / Artisan. SDR-as-a-service. You pay per AI "employee" (several thousand dollars a month each) and they own the whole workflow autonomously. Good for teams who want to offload outbound entirely. Bad for teams who want the humans still driving.
  • Clay agents. Powerful data workflow triggers. Great for enrichment pipelines and research steps. But Clay doesn't own the sequence, doesn't own LinkedIn, doesn't own the inbox — it's a stage in a bigger pipeline.
  • Lavender, Regie.ai, copy.ai for sales. AI writing assistants. They make a human write a better email, one at a time. Useful — but not agentic.
  • Ghost's Agentic Campaign Creator. Embedded in the platform where humans already work. Uses your content, your intent signals, your lead database, your voice. Builds the whole campaign. Hands it to you to approve. Included in the $99/month plan.

Ghost isn't the right choice if you want to fully offload outbound to an AI. For that, 11x is closer. Ghost is the right choice if you want the speed of agentic automation without giving up editorial control.

What the output actually looks like

Here's a compressed example from a recent run. ICP brief: "Heads of Growth at PLG SaaS companies, 50-200 employees, in North America. Bonus: recently raised Series A/B."

Lead list proposed: 87 contacts across 63 companies. 71 had verified business emails. 12 had recent LinkedIn engagement with our content or a competitor's.

Sequence drafted (4 steps across 11 days):

  • Day 0 — LinkedIn connection, referencing their recent Series A announcement.
  • Day 3 — Email, referencing the Ghost customer story most relevant to PLG → sales-assist motion.
  • Day 7 — LinkedIn DM, referencing one of their product posts.
  • Day 10 — Break-up email, warm close.

Time from press Run to approve-ready draft: 78 seconds.

I edited one line in the break-up email and launched. That's the workflow.

How to try it

Open Outbound → Campaigns → New → Agent Campaign. Brief your ICP in a few sentences. Press Run Agent.

If you're not a Ghost user yet, start a 7-day free trial — the agent is included in the $99/month plan with no credit meter, no per-agent seat cost.

If you build outbound for a living, give it a run. I think you'll find the workflow hard to un-see.