VP Sales at SaaS companies are under constant pressure to increase pipeline coverage without blowing up CAC. LinkedIn has become table stakes for social selling, but most reps treat it as a broadcast channel rather than an intent engine. The reps who are winning use LinkedIn to identify warm signals — who's engaging with content, visiting profiles, commenting on competitor posts — and reach out with context. Ghost makes this systematic across your entire team, not just the reps who figured it out themselves.
The problem
Your reps post sporadically, follow up on cold leads, and have no visibility into which prospects are showing real buying intent on LinkedIn before they're reached out to. The top 20% of your team has figured LinkedIn out; the other 80% hasn't.
How Ghost solves it
Ghost gives every rep a content engine and a warm lead inbox. Intent signals are scored automatically, prioritised by buying likelihood, and fed into personalised DM sequences — so your whole team reaches out to people who already know who they are.
SaaS VP Sales teams report 40% more meetings booked per rep when outbound is paired with intent-led LinkedIn content.
How it works
Ghost creates LinkedIn content in your voice — posts that resonate with SaaS buyers and establish your credibility as a VP Sales.
Every like, comment, and profile visit is captured and scored across five dimensions. Ghost surfaces the warmest prospects automatically — no manual monitoring required.
Personalised DM sequences go out automatically, referencing the exact engagement signal. Prospects reply because the message is relevant — not because it caught them at the right time by luck.
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