Account Executives in fintech are selling to some of the most guarded buyers in B2B — finance leaders who are sceptical of vendors and resistant to cold outreach. The AEs who consistently hit quota in fintech are the ones who build genuine expertise and visibility on LinkedIn, so when they reach out, they're reaching out warm. Ghost makes this achievable for every AE on your team, not just the ones who have built large personal followings over years.
The problem
You're trying to reach CFOs and financial controllers who don't respond to cold email and treat unsolicited LinkedIn messages as spam. Building credibility from scratch takes time you don't have with a quota to hit.
How Ghost solves it
Ghost builds your LinkedIn presence in fintech — posting credible, relevant content that positions you as an expert — then identifies which of your target accounts are engaging and reaches out with context. You arrive at every conversation having already demonstrated expertise.
Fintech AEs who post thought leadership content convert LinkedIn outreach into first meetings at 4× the rate of those using cold outreach alone.
How it works
Ghost creates LinkedIn content in your voice — posts that resonate with Fintech buyers and establish your credibility as a Account Executive.
Every like, comment, and profile visit is captured and scored across five dimensions. Ghost surfaces the warmest prospects automatically — no manual monitoring required.
Personalised DM sequences go out automatically, referencing the exact engagement signal. Prospects reply because the message is relevant — not because it caught them at the right time by luck.
7-day free trial. Full platform from day one. No restrictive tiers.