VP Sales at Martech companies are selling to people who evaluate vendors with the same rigour they apply to their own campaigns. Buyers research your company on LinkedIn before they take a meeting. Your content and your team's presence signal whether you genuinely understand marketing. Ghost helps martech VP Sales teams build the credibility that converts sceptical marketing buyers into pipeline, before a single cold message is sent.
The problem
Your buyers are expert marketers who evaluate everything — including how you market to them. Poor outreach positioning hurts your brand. Generic sequences signal you don't understand their world and reflect poorly on your product.
How Ghost solves it
Ghost helps your sales team show up on LinkedIn as genuine marketing experts — posting relevant content, engaging thoughtfully with the marketing community — and identifies which buyers are watching, scoring their intent and triggering smart follow-up at the right moment.
Martech VP Sales teams report a 45% increase in first-meeting conversion when their reps have consistent, credible LinkedIn presence before outreach begins.
How it works
Ghost creates LinkedIn content in your voice — posts that resonate with Martech buyers and establish your credibility as a VP Sales.
Every like, comment, and profile visit is captured and scored across five dimensions. Ghost surfaces the warmest prospects automatically — no manual monitoring required.
Personalised DM sequences go out automatically, referencing the exact engagement signal. Prospects reply because the message is relevant — not because it caught them at the right time by luck.
7-day free trial. Full platform from day one. No restrictive tiers.