SDR Managers at Martech companies know their target buyers — MOps leads, demand gen managers, marketing technology buyers — scrutinise every outreach for inauthenticity. A bad SDR sequence from a martech company doesn't just get ignored; it actively damages the brand and gets shared in MOps community Slack channels. Ghost gives your SDR team a warm-outreach engine so every conversation starts with context, not cold assumptions.
The problem
Marketing buyers hold martech vendors to a higher standard. Generic SDR sequences undermine your positioning and often generate negative responses. Reply rates are low and the few responses you do get are sometimes hostile.
How Ghost solves it
Ghost tracks which marketing professionals are engaging with your LinkedIn content, scores their intent, and equips your SDRs with personalised outreach that opens with the exact interaction — a comment, a like, a post share — that makes the conversation feel warm and genuinely relevant.
Martech SDR teams using Ghost see negative response rates drop by 70% when outreach is triggered by intent signals rather than cold list targeting.
How it works
Ghost creates LinkedIn content in your voice — posts that resonate with Martech buyers and establish your credibility as a SDR Manager.
Every like, comment, and profile visit is captured and scored across five dimensions. Ghost surfaces the warmest prospects automatically — no manual monitoring required.
Personalised DM sequences go out automatically, referencing the exact engagement signal. Prospects reply because the message is relevant — not because it caught them at the right time by luck.
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