BDR Managers at Martech companies are managing outreach to the most spam-aware audience in B2B. Marketing buyers receive dozens of outreach messages per week and have trained themselves to delete generic sequences on sight. Ghost gives your BDR team the warm outreach advantage — every message backed by a real engagement signal, every conversation starting with context the prospect recognises, every opening line demonstrating you actually paid attention.
The problem
Your BDR team's sequences are getting ignored or worse, reported as spam, by marketing buyers who see through generic outreach instantly. Reply rates are declining and it's hurting your brand reputation in a market where your buyers talk to each other.
How Ghost solves it
Ghost identifies which marketing buyers are engaging with your team's LinkedIn content and equips your BDRs with outreach that opens by referencing the exact signal — a specific post topic, a comment thread — that demonstrates the prospect is already in your orbit.
Martech BDR teams using intent-based outreach through Ghost see 3× higher reply rates and 80% fewer spam reports versus cold sequence approaches.
How it works
Ghost creates LinkedIn content in your voice — posts that resonate with Martech buyers and establish your credibility as a BDR Manager.
Every like, comment, and profile visit is captured and scored across five dimensions. Ghost surfaces the warmest prospects automatically — no manual monitoring required.
Personalised DM sequences go out automatically, referencing the exact engagement signal. Prospects reply because the message is relevant — not because it caught them at the right time by luck.
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