About

The company behind Ghost

We build the LinkedIn GTM platform that connects content to pipeline — so B2B teams stop guessing and start converting.

The platform

What is Grow with Ghost?

Grow with Ghost is an AI-powered LinkedIn go-to-market platform purpose-built for B2B founders and revenue teams. It connects content creation directly to intent-powered outbound, closing the gap between posting on LinkedIn and generating real pipeline. Ghost trains on your brand voice and writes posts that sound like you, then tracks which prospects engage with your content and competitor content to surface buying intent signals. When a prospect crosses an intent threshold, Ghost triggers personalised outbound sequences referencing exactly what they engaged with. The platform replaces the disconnected stack of content tools, CRMs, and outreach software with a single system that compounds over time. Ghost is available at $99 per month with a 7-day free trial, giving teams full access to the content engine, engagement tools, intent signals, and outbound automation from day one.

Our mission

Close the gap between LinkedIn content and revenue

Most B2B teams treat LinkedIn content and sales outreach as separate activities. Content teams post. Sales teams prospect. Nobody connects the two. Ghost exists to make LinkedIn content a revenue channel — not a vanity metric — by linking every post, comment, and engagement signal to the outbound actions that close deals.

Leadership

Meet the founder

Baz Furby

Founder & CEO

Baz Furby is the founder and CEO of Grow with Ghost. He has previously built and sold SaaS products and brings deep experience in B2B growth, product-led distribution, and AI-powered go-to-market strategy. Baz writes regularly about LinkedIn growth, AI GTM, and the systems that help small teams compete with large sales organisations.

He started Ghost after seeing the same pattern across dozens of B2B companies: founders and revenue teams were creating great LinkedIn content but had no systematic way to convert that attention into pipeline. Ghost was built to fix that — connecting content directly to outbound so nothing falls through the cracks.

LinkedIn X / Twitter

The problem

Why Ghost exists

LinkedIn content doesn't convert on its own. You can post consistently, build an audience, and still have zero pipeline to show for it. The reason is simple: there is no connection between content engagement and outbound action. Someone likes your post, comments something thoughtful, visits your profile three times in a week — and nothing happens because no system is watching.

Ghost solves this by treating every piece of content as the top of a conversion funnel. Intent signals flow from content into a scoring engine. When a prospect is warm, Ghost triggers a personalised outbound sequence that references exactly what they engaged with. Content finally becomes a revenue channel — not just a brand play.

At a glance

Company facts

Founded

2025

Remote

Pricing

$99/mo

Free trial

7 days

Customers

B2B founders & revenue teams